PETRONAS Young Hearts for 2014 Chinese New Year

Gong Xi Fa Cai! Few more days to Chinese New Year (CNY), how are you feeling now? As for me, I definitely can feel the CNY vibes and excitements kicking in with the upbeat CNY songs playing and also the CNY TV commercial (TVC). PETRONAS ushering the year of the Wooden Horse with the cheerful Young Hearts web film and TVC as their 2014 Chinese New Year communication campaign. 

I have watched this Young Hearts web film for many times on youtube and find it interesting with happy ending. This is a good start for the year, it exudes the sense of hope and optimism. Watch it carefully, there is a twist towards the end of the web film. You will find that the two young children turning into an old couple. To me this is reimagining energy, actually is the two passionate old couple on the day out on eve of CNY. 

with the cast 

This reminds us to look life with the same young enthusiasm and hope, as we were young. Reflect of yesterday, live for today and hope for tomorrow.

Sometimes simple things in life bring happiness and sweet memories. “Young Hearts” inspire us hold true to our values, appreciate our rich culture and the importance of family ties.  This CNY campaign comprises a specially produced three-minute web film titled “Young Hearts”, a 60-second and a 30-second versions of the film to be aired as TV commercial (TVC), and a community programme for PETRONAS staff.

Besides that, PETRONAS be reaching out to the less privileged through its signature community programme Sentuhan Kasih. A fund raising campaign will be organized for PETRONAS’ staff and the proceeds will be channeled to the National Kidney Foundation. At the same time extend the CNY cheer and celebration to the less fortunate. 

with Charmaine 

Young Hearts TVC and web film can be viewed on PETRONAS Official YouTube Channel http://goo.gl/HYSfSW