Live at Aloft Hotels Get Amplified by MTV Asia

Friday night chill out at W XYZ bars with good music, drinks, snacks and friends is something that I look forward to. Relax, chic and urbane. Aloft Hotels in collaboration with MTV Asia recently introduce an online platform, www.mtvasia.com/aloftlive that will help promote local up-and-coming music talents who will perform at the “Live at Aloft Hotels” showcase at Aloft Hotels’ W XYZ bars across China, India, Malaysia and Thailand. Specifically, the collaboration will provide an enhanced Aloft Hotels guest experience for millennial travelers with live music access while on-the-go.

“Live at Aloft Hotels” enables millennial travelers to connect with like minded individuals in a fun loving music space created by Aloft Hotels, while staying in touch with local music tastes and hot new talents. 

Vincent Ong, Senior Brand Director Asia Pacific Brand Management, 

Starwood Hotels & Resorts

Leveraging the MTV Experience, the digital platform allows guests to engage and discover music as it introduces fresh homegrown talents from each city, with write-ups about the “Live at Aloft Hotels” events and select performers’ interviews. 

Tina Tong, Country Manager, Malaysia Viacom International Media Network Asia

The site also features an image and video gallery of past events, bios of artistes, an events calendar and a platform for travelers to share their personal concert experiences via video uploads and social media channels.

I was invited to the music celebration at Aloft Kuala Lumpur Sentral on 8 Nov, hosted by MTV VJ Hanli, the event started with a Music Preview Party to sample how guests can mix, mingle and meet at “Live at Aloft Hotels,” and featured The Light Fantastic, a local female duo. The next day was the “uncut” screening of the 2013 MTV EMA, held for the first time in Malaysia.

The MTV EMA – MTV’s global celebration of the hottest stars in music recognizes artists from around the world and across genres, and brings together music fans everywhere for a one-of-a-kind experience in the weeks leading up to and at the show. 

The “2013 MTV EMA” will air across MTV’s global network of more than 60 channels reaching nearly 700 million households around the world as well as through syndication. Fans around the world cast a staggering, record-breaking 292 million votes to help decide the “2013 MTV EMA” winners.

2013 MTV EMA award winners list

BEST SONG: Bruno Mars – “Locked Out Of Heaven”

BEST VIDEO: Miley Cyrus – “Wrecking Ball”

BEST NEW: Macklemore & Ryan Lewis

BEST FEMALE: Katy Perry

BEST MALE: Justin Bieber

BEST POP: One Direction

BEST LIVE: Beyoncé

BEST HIP HOP: Eminem

BEST ROCK: Green Day

BEST ELECTRONIC: Avicii

BEST ALTERNATIVE: Thirty Seconds To Mars

BEST LOOK: Harry Styles

BIGGEST FANS: Tokio Hotel

BEST WORLD STAGE: Linkin Park – Mexico 2012

BEST PUSH: Austin Mahone – April 2013

BEST WORLDWIDE ACT: 李宇春Chris Lee (Mainland China/Hong Kong/Southeast Asia/Taiwan)

GLOBAL ICON: Eminem