GUCCI Made to Measure Fragrance Review

Men with distinctive taste and personality makes people admire. This autumn, Creative Director Frida Giannini has conceived a new fragrance legend in the impeccably sophisticated guise of GUCCI Made to Measure for the man who demands the very best. GUCCI has long distinguished itself as a symbol of success for the world’s most stylish individuals. 

This is a man whose opinions have authority: others naturally defer to his judgement. Even in his daily routine, he stands out from the crowd in his Gucci suit and the classic Gucci by Gucci scent. However, when the occasion demands, he  will strive to stand out with something uniquely tailored to his body and his requirements. For the ultimate in refinement, Italian craftsmanship, and consummate attention to detail, he wears Gucci Made to Measure. The Gucci Made to Measure fragrance represents an intensely masculine partner for the iconic female perfume Gucci Première.

The Tailored Scent

Gucci Made to Measure is a spicy oriental fragrance tailored to make a lasting impression. The fragrance is constructed like the Made to Measure suit: each accord and ingredient lending texture and structure, creating a whole that is a harmony of fabrics and detail. The aroma combines judiciously selected ingredients from around the world, echoing the sophistication of master tailoring.

Top notes: Calabrian Bergamot, Tunisian Orange Flower, French Lavender, Anis Seed

The first encounter with the fragrance is akin to the look and feel of a handmade suit. The smoothest Provencal Lavender tempers their potency, producing a caressing, soft, yet warm effect on the skin – stylish and comforting as a luxurious silk lining.

Heart notes: Sri Lankan Nutmeg, Water Lily, Juniper Berry, Plum, Cinnamon

The scent’s core is eclectic, lavishly spiced and textured – a beguiling combination fused to idiosyncratic effect. Texture and masculine elegance is achieved with piquant and bracing notes of Juniper Berry. While the rich, tonal enigma of Sri Lankan Nutmeg and succulent Plum replicate the plushness of cashmere.

Base notes: Cistus Labdanum, Patchouli, Leather, Amber

Just as the mark of an exquisitely crafted suit lies in its structure and silhouette, so the dry down gives the fragrance its tailored core. The richness of Amber, along with the leathery opulence of purified Andalusian Cistus combine to express an unmistakably masculine sophistication. The scent’s signature comes in the form of the best Indonesian Patchouli: the signature ingredient of all Gucci perfumes - refined, exotic, conveying the ultimate in luxury.

Similarly, the perfume’s refined leather and rich spices combine with the warmth of the skin, the Made to Measure man’s character, and the style in which he wears it.

The Bottle & Packaging Design

Gucci Made to Measure is presented in an haute parfumerie quality glass bottle, weighty and statuesque, meticulously selected to reflect the standard that this perfume deserves. The colour scheme is the distinguished slate and pearl grey of a bespoke suit and shirt button. Like every Made to Measure garment, the bottle bears the signature of house founder Guccio Gucci, here inscribed in jet enamel. Each flacon bears a hand-brushed - thus individually finished - solid metal cap, in an exclusive golden colour, featuring the House’s famous horsebit sitting prominently aloft it.

The box is adorned with Gucci’s Diamante pattern, which dates back to the 1930s and reflects the House’s heritage. It also boasts a muted gold and gunmetal variation of the iconic Gucci web stripe.

The Ambassador - James Franco

Actor, writer, director, and university lecturer James Franco, who has been the face of Gucci’s male fragrances since 2008 (including Gucci by Gucci Pour Homme and Gucci Pour Homme Sport), returns to embody the Made to Measure man. Among his many releases for 2013, Franco has starred as Oscar Diggs in Sam Raimi’s eagerly anticipated Oz: The Great and Powerful, and the critically acclaimed Spring Breakers directed by Harmony Korine.

James Franco recently directed and starred in an adaptation of William Faulkner’s As I Lay Dying, which will premiere at the 2013 Cannes Film Festival. This summer he will be seen starring in The End Of The World with Jonah Hill and Seth Rogen. He also recently shot True Story with Jonah Hill and will next shoot Paul Haggis’ The Third Person. Franco first achieved international fame with his haunting portrayals of anti-hero Harry Osborn in Sam Raimi’s celebrated Spider-Man trilogy (2004). He also starred in the revived Planet of the Apes franchise Rise of the Planet of the Apes (2011).

Franco has turned to Frida Giannini for his personalized red carpet attire, not least in February 2011 when he hosted the 83rd Annual Academy Awards exclusively in Made to Measure. James Franco, handsomely dressed in a Made to Measure tuxedo, stands in front of a bow window at the Sunset Tower Hotel, one of Hollywood’s most distinguished landmarks. Its Art Deco styling and iconic shape are alluded to in the Made to Measure flacon. Looking out onto the gleaming cityscape, our man is inspired by the city of dreams, the city of possibilities, the city of fantasy. This reminds him of a perfect summer night’s drive along Mulholland Drive in his 1965 Lamborghini 350 GT, the City of Angels glimmering in the background. He feels the freedom of the city, of his destiny.

The Price:

Gucci by Gucci Made To Measure EDT (30ml) RM198

Gucci by Gucci Made To Measure EDT (50ml) RM252

Gucci by Gucci Made To Measure EDT (90ml) RM330

Gucci by Gucci Made To Measure Aftershave Lotion (90ml) RM233

Gucci by Gucci Made To Measure All-over Shampoo (150ml) RM112

Gucci by Gucci Made To Measure Deodorant Stick (75g) RM101

Availability: Gucci Made to Measure is available at leading perfume counters from October 2013.