Ayam Brand Tasty Fish, Healthy Diet 2013

Fish is an healthy diet as it provides essential vitamins and minerals to our body and it is recommended by health authorities that one should consume fish at least 2-3 times a week. A healthier diet by consuming more fish; Ayam Brand is on a mission to help more people, beginning with the underprivileged, rediscover the great taste, convenience and nutritional benefits of fish through its ‘Tasty Fish, Healthy Diet’ Community Care Campaign 2013.

Ayam Brand supports 2,200 underprivileged children, disabled and the elderly with convenient, healthy and nutritious meals at 45 charity homes nationwide with meals for two months.

Mr.Ting Seng Hee, Managing Director, Ayam Brand and Tunku Dato’ Mu’tamir bin Tunku Tan Sri Mohamed, Ayam Brand Chairman, with all the recipient of Ayam Brand 'Tasty Fish, Healthy Diet' Campaign for Charity 2013

The finale of this nationwide Tasty Fish, Healthy Diet campaign was held at Petrosains with contributions to Rumah Sayangan, Persatuan Pemulihan Orang-Orang Cacat Selangor & Wilayah Persekutuan, Persatuan Rumah KIDS, Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR), Yayasan Sunbeams Home, Rumah Juara Petaling Jaya, House of Joy and Trinity Community Children Home Society.

The products contributed this year included Ayam Brand sardines, mackerel, tuna, baked beans and other healthy and nutritious Ayam Brand canned food products. Children from the homes were entertained by popular singer and radio deejay, Hunny Madu, clowns, magicians and a fun yet educational Bubble Show by Petrosains.

Hunny Madu

There was also Ayam Brand Junior Chef cooking competition. Themed ‘My Favourite Fish Dish’ the cooking contest requires teams of two children to prepare, plate and serve a simple fish dish using Ayam Brand products. 

Ayam Brand Junior Chef Cooking Competition 

My Favourite Dish 

Encourage a healthier diet by consuming more fish among Malaysians. Fish is an extremely healthy diet as it provides essential vitamins and minerals to our body and it is recommended by health authorities that one should consume fish at least 2-3 times a week. 

Canned fish products such as sardines, mackerel and tuna are another natural source of Omega 3, protein and calcium. Protein aids in growth and development in children and assist with repair and maintenance of the body in both adults and children. A single serve of fish (about 150g ) provides 50-60% of the daily protein needed for an adult.

Calcium on the other hand, is essential to maintain strong bones, teeth and also to prevent osteoporosis. Fish such as sardines contain two times more calcium than milk ( 323mg/100g for sardines vs. 150mg/100g for milk). 

Fatty fish is a good source of Omega-3, which is an essential fatty acid that our body cannot produce by itself. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development.  What’s more, Omega 3 is also important in the development of vision and brain among children.

For more information on Ayam Brand Tasty Fish, Healthier Diet 2013, please visit www.ayambrand.com.my