Saucony Kinvara 4 Launch @ RSH Malaysia

Saucony Kinvara 4

Saucony Kinvara 4 was launched @ RSH Malaysia last week. The Kinvara 4 is the brand’ s 4th generation natural motion running shoes; an upgraded version from its predecessors which is infused with the latest FlexFilm™ technology by welding a lightweight and highly dynamic flexible film onto the breathable mesh upper that enhances air ventilation while maintaining the structure. It has more FlexFilm™ added to the midfoot and heel area, to give a better framework that secures the foot through all phases of the gait cycle. 

Mr Manish Sapra, General Manager of RSH (Malaysia) Sdn Bhd officially unveil the latest line of Saucony Kinvara 4, together with 3 of Saucony Malaysia’s very own Ambassadors, Frank Chong, Jason Tan, and Tan Zijill. 

Saucony Malaysia Ambassadors: Jason Tan, Frank Chong and Tan Zijill

During the launch event, Frank Chong Wei Siong (fondly known as Frank) is Saucony Malaysia’s very first ambassador share his story on how he battled cancer. Frank is a cancer survivor who contracted with a rare form of cancer called Rhabdomyosarcoma that affects the connective tissues and muscles on his left wrist.

Saucony was originally founded in 1898 at Saucony Creek in Kutztown, Pennsylvania.  Saucony means “mouth of a creek or river” and it was in year 1906 when the Saucony Shoe Manufacturing Company first built its factory, a solid two-story construction along the Saucony Creek. The logo resembles the endless flow of that waterway along with its rocky creek bed which was depicted by the three distinct dots within the “wave” in the logo which represents the “river” mark.

The Kinvara 4 also has improved midsole cushioning technology from ProGrid™ to PowerGrid™, a premium engineered foam that is 15% lighter and 30% more durable than standard EVA foams.  The PowerGrid system is located in the heel landing zone to absorb impact and transmit energy back into the runner’s stride with maximum efficiency and minimal impact.

The XT-900™ premium carbon triangular rubber pods that are strategically placed on the shoe’s outsole for enhanced durability and exceptional traction. Memory Foam heel pods along the collar add to the ultra-secure ride and a bevelled heel help runners to facilitate a natural rolling movement from heel to toe.

There is quite a wide range of colourful Saucony Kinvara 4 collection of footwear and apparel for men and women on display. Saucony Kinvara 4 for men available colours citron/black/green; for women available colours are purple /pink /citron; white/grey/vizipro and citron/black /pink. 

Saucony Kinvara 4 is now available for both men and women, retail at RM399 per pair and will be available in September 2013 at Running Lab, Stadium, Studio R & selected Royal Sporting House stores nationwide. 

For more information and latest updates please visit Saucony Malaysia Facebook Page: https://www.facebook.com/saucony.my