Heyo! Let’s Boost Your Run. Recently Adidas spreads Merdeka spirit
in celebration of its Energy BOOST Launch at Pavilion Kuala Lumpur. The Merdeka
weekend was filled with fun, energetic, vibrant and multitude colours flash mob
dancers showcased a unique running themed #BoostYourRun #Boost #EnergyBoost #Adidas
This season, adidas introduces their ground-breaking cushioning technology BOOST™ now available in a variety of colours to BOOST™ your run. Adidas Energy Boost comes in four colour ways for both men and women. Awesome!!! Because we love colours.
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| Energy BOOST Flash Mob |
This season, adidas introduces their ground-breaking cushioning technology BOOST™ now available in a variety of colours to BOOST™ your run. Adidas Energy Boost comes in four colour ways for both men and women. Awesome!!! Because we love colours.
There were huge crown, shoppers and passerby on Merdeka Day at the Pavilion Kuala Lumpur Entrance around the Tallest Liuli Pavilion Crystal Fountain in Malaysia. With the sudden burst of energetic workout movements by several vibrant dancers plus the latest fast beat pop music, onlookers were surprised to see a group emerge to kick off the flash mob.
While trailing the mall with cheers of “BOOST your run!” the flash mob dancers randomly passed mystery gift cards / vouchers to shoppers and passerby. They started at the Fountain Area and moved towards the level 3 walkway and finally at the adidas Sports Performance Concept Store at Level 5 Pavilion KL.
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| Shawn Lee, Joseph Germani, Soraya, Megan Tan & IZ |
Well, that day local celebrities such as Shawn Lee, Joseph Germani, Megan Tan and IZ were also part of the celebration of adidas BOOST™ and were seen sporting a pair with fans. “Now, BOOST™ is being rolled out to more adidas running products and colours.
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| Energy BOOST mystery gift cards |
In addition to the Energy Boost franchise, which will come in four colour ways for both men and women, BOOST™ cushioning is now also available in adistar and adizero running footwear” said Bryan Gee, Brand Manager of adidas Malaysia.
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| with Dato Nicol David |
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| Energy BOOST |
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| Yeah! with Anne in our new Enegy BOOST |
Adidas Energy Boost Review
Yeah! we got my new adidas Energy Boost on Merdeka Day. Muacks!!! Jom
Running - BOOST our Run. The first feeling when I laced up this adidas Energy
Boost, I feel that I am slightly taller and floating. It is all because of the revolution
& innovation of BOOST cushioning. Thousands of small energy capsules which
make up the footwear’s distinctive midsole and these capsules store and unleash
energy more efficiently in every run.
It gives a bouncy and pushed in every stride. I feel lighter and and there is push to run faster and further. Boosting my run and giving me higher energy return. The shoe’s upper features adidas Techfit technology with durable and elastic polyurethane, providing optimal comfort grip and support to the entire foot while in motion. The breathable and stretch mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.
The colours of this season Energy BOOST of course is more vibrant
than it's debut launch version in February 2013.
Oh, and just FYI - the BOOST™ cushioning is now part of the
adistar BOOST and adizero BOOST and Sonic BOOST running footwear too. Making it
a whole lot harder for you to settle with just a pair.
The new colourful Energy Boost collection is available nationwide
at all adidas Sport Performance Concept stores in Pavilion KL, Suria KLCC, The
Gardens, Empire Mall Subang and Paradigm Mall and retails at RM550.
this 20th October
2013 at Sunway Pyramid
For more information about adidas Energy BOOST please visit Adidas Running Facebook Page and Adidas Malaysia Website
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