adidas NEO Label: Selena Gomez Collection

Introducing the fresh look and feel of adidas NEO Fall / Winter 2013 Season Collection with global style icon Selena Gomez launching her first ever fashion selection for the label. Selena has been working closely with the adidas NEO Label team on her 53-piece collection for teenage girls; comfortable yet stylish, with a rock and roll edgy side.

The range is a twist on classic rock style with an effortless edge. Designs have been inspired by Selena’s love of music and feature iconic styling from the world of rock and roll. 

Selena’s favourite pieces include the black, studded super wedge shoes with hidden height, and the tough but feminine denim vest with an embellished collar, perfect for a lunch date with friends.

Selena’s ‘rock chic’-style collection was revealed at a launch event in the flagship adidas NEO store on Tauentzienstraße, Berlin, where she answered questions from her supporters in a Twitter Q&A, with a selection of questions being answered via Vine videos. 

Fans from all over the world were given the chance to be part of the action on that day, as Selena hosted an interactive Twitter Q&A session using hashtag #NEOaskSelena. Questions from Twitter and the audience were answered by Selena and released via the adidas NEO Twitter account @adidasNEOLabel.

To view Selena’s interactive look book, visit www.adidas.com/selenagomez. To stay up to date on all things NEO, including the brand's fresh new looks, visit adidas NEO Label is available online through www.adidas.com online shop, in NEO stores and wholesale accounts around the world.