Nike Just Do It New Possibilities Campaign

Hey look now we can explore our own “Possibilities” through several activations, including Nike+ Running and NikeFuel challenges. The Challenges feature on the Nike+ Running app enables runners to set a distance goal, invite Nike+ friends to join and race to the virtual finish line. We can determine the Challenge’s name, mileage goal, time period and participants, and a new chat feature allows friends to encourage each other and share tips throughout the Challenge. 

If you can run a mile, run a race, run a marathon, outrun a movie star!

Nike’s new “Possibilities” inspires us to push our limits and strive to reach new goals through a series of playful scenarios featuring an all-star cast of athletes and guest stars. Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. 

LeBron James, basketball star & reigning NBA MVP 

Serena Williams, world number one tennis icon 

Gerard Pique of FC Barcelona and Spain

A series of different challenges and scenarios emerge, each challenging characters in the film - and the audience - to push themselves to new limits. The film features basketball star and reigning NBA MVP, LeBron James; world number one tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward.  Actor Bradley Cooper narrates the film, which was directed by the acclaimed Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.

As part of Nike’s 25^th anniversary of ‘Just Do It’, the inspirational message doesn’t end when the film is complete.  “Possibilities” seeks to inspire everyone in their personal achievements through Nike+. The film is a challenge to the audience, who can physically take part in the film’s concept through a series of Nike+ challenges.

From August 20-September 13, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept. The Nike+ digital ecosystem has more than 18 million global members, and anyone who engages in these Challenges will be encouraged to share their activity through the hashtag #justdoit to ultimately help drive participants to realize new possibilities.

For more info on Just Do It visit http://www.nike.com/justdoit