Jay Chou Launch Kaspersky Internet Security 2014 in Malaysia

Jay Chou was here in Kuala Lumpur last Friday 2nd Aug 2013 for his Opus Jay Chou 2013 World Tour Live in Malaysia. He was appointed as Kaspersky Lab’s brand Ambassador for the Asia Pacific. On Monday 5th Aug 2013 Jay Chou was at GSC Pavilion KL to launch Kaspersky Internet Security 2014, the Kaspersky Lab’s flagship products and TECH TITAN Data Force 1 a USB ciphering and anti-virus dongle that will be powered by KIS 2014. I was there at the launch and also the press conference. 

Kaspersky Lab a leading developer of secure content and threat management solutions, gave a sneak peek into the latest edition of its soon to be released flagship consumer products – Kaspersky Internet Security 2014 (KIS 2014) Premium PC Protection and Kaspersky Anti-Virus 2014 (KAV 2014) Essential PC Protection.

The new Kaspersky Lab flagship products are integrated with all new features including ZETA Shield technology, Trusted Application Mode and Anti-blocker functionality as well as Safe Money and Secure Keyboard, keep you safe and protect your financial transactions via online banks, payment systems such as PayPal and e-stores. The products are currently undergoing the final round of beta testing with excellent feedback and will be released soon.

from left: Internet Security 2014 Launch by Mr. Jimmy Fong, Channel Sales Director, SEA Kaspersky Lab; Ms Ellis Chung, Marketing Director, APAC Kaspersky Lab; Jay Chou, Kaspersky Lab brand ambassador for Asia Pacific; Mr. Len Ngan Managing Director, Tech Titan Limited

Sam & Fu Ying also at Kaspersky Internet Security 2014 Launch

Kapersky Lab has forged partnerships with a solid number of global companies that share common values to develop a strategic platform in addressing cyber security issues and collaborated with 80 global partners including companies such as Scuderia Ferrari, Qualcomm Technologies, Microsoft, IBM, D-Link and Facebook among others.

Jay Chou, Kaspersky Lab brand Ambassador for the Asia Pacific 

“This is the first time I’ve endorsed an IT security product,” said Jay Chou, “as one of the loyal customers of Kaspersky Lab’s products, I’m very glad to become its spokesperson, as digital security is an issue for me and for my fans. Malware isn’t just disruptive to the online experience, it can lead to loss of confidential information and to financial losses as well. I hope that through my partnership with Kaspersky Lab I can make more people aware of the urgent need to protect themselves online,” Jay Chou said.

Kaspersky Anti-Virus 2014 (KAV 2014) & Kaspersky Internet Security 2014 (KIS 2014)

Kaspersky New KAV 2014 & Kapersky KIS 2014 Delivers:

• Better Overall Protection. Kaspersky Lab is continuously working on developing new technologies to stay ahead of cybercriminals. For KAV/KIS 2014, those include ZETA Shield, Trusted Applications Mode, and Anti-Blocker for instant protection from the latest, sophisticated threats.  

• Financial Protection. Improved Safe Money technology ensures the security of financial transactions via online banks, payment systems such as PayPal and e-stores.

• Better Performance. KAV/KIS 2014 has been optimized to ensure maximum speed of product operation and minimal impact on most user scenarios with particular attention paid to Windows 8.

• Better Usability. KAV/KIS 2014 has been optimized for usability, particularly around easier installations, Settings usage, and Parental Control set up. 

Tech Titan devices

The event also added another feather in Kaspersky Lab’s cap in its innovativeness by extending its collaboration with Tech Titan, the developer of TECH TITAN Data Force 1, a user-friendly USB ciphering and anti-virus dongle that encrypts and protects data on any USB MSC drives, which include Blue-Ray Disc, DVD, CD-R, USB flash drive, flash card and hard disk. Kaspersky Lab powers the security solution.

Introducing Tech Titan Data Force 1

Vigilant Data Security Solution: Data encryption assures data privacy and protection against unauthorized access.

Cutting-edge Encryption Technology: Seamlessly protects your data with AES-256 hardware-based encryption certified by NIST and CSE.

High-end Anti-Virus Protection

Integrated with TECH TITAN USB Anti-Virus powered by Kaspersky Lab, featuring:

· Protection on the move - Real-time virus detection and protection to secure your data stored within TECH TITAN Data Force 1 and USB MSC drive.

· Virus hassle free - Powerful disinfection engine with the latest security technology from Kaspersky Lab protects against any newly released threats.

· File synchronization - Smart file sync technology, synchronizes your files in bulk folders with just a few clicks.

· Automatic updates - Automatic updates of virus signatures and latest USB virus vaccines which improve its defense line against existing and unknown threats.

· Performing in harmonious - Allow the coexist and compatibility of all PC-based anti-virus software without any problems.

Diversified Protection
Transparently encrypts and protects data to be stored inside any USB MSC drives, which include Blue-Ray Disc, DVD, CD-R, USB flash drive, flash card and hard disk.

Pricing and Availability
The TECH TITAN Data Force 1 powered by Kaspersky Lab is available nationwide at all leading IT outlets and retails at RM499.  Special Introductory promotion:-
a.     FREE Kaspersky Internet Security - 1 user, 1 year
b.     FREE Kaspersky Anti-Virus - 1 user, 1 year
c.     FREE Kaspersky Security for MAC- 1 user, 6 months
d.     FREE Kaspersky Mobile Security - 1 user, 6 months
e.     FREE Kaspersky Tablet Security - 1 user, 6 months


To learn more about TECH TITAN Data Force 1, visit: www.tech-titan.com