NIKE unveiled 4 NEW innovations to enhance runners’
natural abilities and guided by Nike’s "Nature Amplified"
design ethos, an approach that is focused on designing for the body in motion
and fueled by scientific data and athlete insights. 2 new running shoes were
introduced: Nike Free Flyknit & Nike Free Hyperfeel 2 new
apparel technologies: Nike Aeroloft & Nike Dri-FIT Knit.
Aries Merritt & Trevor Edwards
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“Innovation is not about creating for its own sake, it's about
creating something better, designing with a purpose. Running is the heart and
soul of Nike and it’s the birthplace of a constant stream of new innovations
that will drive the company forward,” said Mark Parker, President & CEO of
NIKE, Inc at the launch event at Nike’s global headquarters in Beaverton, Ore.
“Nature Amplified means designing for bodies in motion and
creating incredible new products that work intuitively with the human body,”
said Trevor Edwards, Nike Brand President. “The footwear and apparel we’ve
unveiled today is based on insights from athletes and runners at every level,
combined with extensive research in our Sport Research Lab. These innovations
are data-driven, but body-led."
Footwear Innovations
The Nike Free Flyknit is the fusion of two of Nike’s most
iconic footwear technologies — the compressive Nike Flyknit upper and
the flexible Nike Free outsole. The Nike Free Flyknit upper features
zoned performance mapping and a second-skin fit. The shoe provides the benefits
of natural motion and a snug, supportive fit in a single shoe.
Designed to feel like an extension of the body by minimizing
layers between the foot and the ground, the Nike Free Hyperfeel delivers
a natural motion sensation for the runner. A drop-in insole made from Lunarlon
foam allows the foot to have direct contact with Lunarlon cushioning.
The ultra-thin waffle outsole uses strategically placed waffle pistons for grip
and feel, allowing the foot to get closer to the ground.
Apparel Technologies
Nike Aeroloft
technology also debuted in the ultra-light Nike Aeroloft 800 Vest,
designed to keep runners warm and comfortable in cooler conditions. Insulating
down has been combined with precision ventilation that allows heat to escape
the body so athletes stay dry.
Nike Dri-FIT Knit is an ultra-soft,
lightweight fabric engineered to help athletes maintain optimal performance
temperature in a variety of conditions. The technology employs visibly
different knit patterns to aid breathability, while seamless
construction ensures a smooth fit free of distraction.
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