Najwa Latif as Colgate Ramadan Campaign Ambassador to Raise RM150,000 for Charity

Najwa Latif, today’s most talented young singers in Malaysia as Colgate Charity Campaign ‘Mari Beramal Bersama Colgate’ ambassador and called on Malaysians to help raise RM150,000 for 15 orphanages in Malaysia under the Social Welfare Department of Malaysia. A target of RM10,000 per home. There was music, excitement and cheer at the launch of Colgate’s annual ‘Mari Beramal Bersama Colgate’ charity campaign at KidZania.


Every year during Ramadan, Colgate sets aside a portion for charity with every purchase of specially marked Colgate charity packs. Since 2008, the campaign has already raised RM747,500 in contributions, which provided the necessary support for children to have basic care, education and maintenance of their homes.

Najwa, who rose to fame as a Youtube sensation, is now a popular recording artiste with a huge following. With her sweet smile, the young ambassador delighted the audience when she sang one of her popular songs. Around 350 children enjoyed a fun, educational day at KidZania where they had the chance to explore and experience their dream professions.

With every purchase of a Colgate Maximum Cavity Protection and Colgate Kayu Sugi charity pack from the 1^st of July until the 31^st of of August 2013, Colgate will set aside 10 sen (per single charity pack or 20 sen (per twin charity pack) to help raise contributions for charity.

On top of raising contributions for charity over the years, Colgate also used the campaign as an avenue for creating special, memorable experiences for underprivileged children. Cheers and laughter often marked children’s day outings to places such as the National Science Centre, Zoo Negara, Sunway Lagoon Theme Park, i-City and today, KidZania.

In the true spirit of giving and sharing, Colgate employees also paid a special visit to Pertubuhan Kebajikan Ukhuwah Anak Yatim Miskin in Sabak Bernam last 21^st June 2013. The Colgate volunteers helped clean the home, refurbish bookshelves and matting, and spent a fun afternoon with the children.

An Iftar Ramadan will be the culmination of the charity campaign and will be held at Mydin Subang Jaya on 19^th July 2013 (Friday). The public are invited to join the Iftar Ramadan by simply purchasing Colgate charity packs from Mydin Subang Jaya in exchange for Iftar Ramadan coupons starting from 12^th July 2013. For more updates, please visit www.facebook.com/ColgateMY