MAX STEEL l Malaysia Goes Turbo and Unlock The New Hero

MAX STEEL play to grow, play with passion, play fair & play together

A new turbo-charged hero has arrived in Malaysia! It’s Turbo Time when Mattel Southeast Asia Pte Ltd unlocked their modern day high tech superhero, MAX STEEL as part of a global debut the superhero series premiering on Cartoon Network around the globe. 

MAX STEEL is the ultimate aspirational teen hero with a secret. The story revolves around the trials and tribulations of a teenaged boy named Maxwell McGrath and his out-of-this-world alien companion, Steel. Both have super strengths and powers, Max with Turbo energy and Steel with alien intellect. When they combine forces to create MAX STEEL, the ultimate superhero is unleashed — unlocking their inner heroes.

The MAX STEEL story line is bursting with energy and turbo-charged action as Max Steel battles the world’s most Monstrous Villains in different turbo modes and with out of this world technology. Max Steel is a natural extension of Mattel’s key values; “play to grow”, “play with passion”, “play fair” and "play together".

This multi-platform venture is also introducing a dynamic web destination, developed as an immersive experience for kids to engage in the world of Max Steel with exclusive games, video content, music and the latest information on toys and products.

MAX STEEL merchandise will hit stores nationwide this September 2013. Max Steel is broadcast over Cartoon Network Astro channel #616 every Saturday at 8.30pm from 1^st June 2013 onwards. Visit www.maxsteel.com for more videos, games and additional Max Steel series.