Last Thursday was a night of pure luxury indulgence at the House
of Haagen-Dazs. When I received the
invitation card, the venue stated “mystery” location... suspense. So that
evening, we all gathered at KLCC and were whisked away to the secret location,
turned out it was at Maison Francaise on Jalan Changkat Kia Peng, Kuala Lumpur.
The highlight of the event was the launched of House of
Häagen-Dazs campaign, where the philosophy of iconic luxury, experience ans
superior craftsmanship comes alive. In conjunction with the launch of the House
of Häagen-Dazs, the new Secret Sensations in a Pint range and Secret
Sensations creations were introduced on that night.
Get ready to captivate your senses at the House of Haagen-Dazs…
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| Secret Sensations Crème Brulee and Secret Sensations Chocolate Fondant |
The Secret
Sensations in a Pint range combines creamy ice cream with hidden pockets of sauce.
Introducing Haagen-Dazs Secret Sensational Chocolate Fondant & Crème Brulee
(RM35.30). Secret Sensations Chocolate Fondant: rich
chocolate ice cream speckled with bits of brownies infused with pockets of
decadent chocolate sauce; and Secret Sensations Crème Brulee: multiple
hearts of sweet caramel sauce hidden in folds of smooth and luscious crème
brulee ice cream blended with caramelized sugar.
A team of Mixlogists served a sensational series of bespoke ice
cream cocktails that integrate amongst others, the Secret Sensations Chocolate
Fondant and Crème Brulee flavors. We could order cocktails based on we feel at
the moment such as Irresistible, Sensual, Indulgent, Sensational,
Captivating and Desirable.
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| Sensual and Sensational Cocktail |
Sensual Cocktail (made with Häagen-Dazs Raspberry Sorbet) and
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| Indulgent and Desirable Cocktail |
Desirable Cocktail (made with Häagen-Dazs Secret Sensations,
Raspberry and Meringue Fondant) and Indulgent Cocktail (made with Häagen-Dazs
Coffee).
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| Irresistible and Captivating Cocktail |
Irresistible Cocktail (made with Häagen-Dazs Mint & Chocolate)
and Captivating Cocktail (made with Häagen-Dazs Secret Sensations Crème Brulee)
Haagen-Dazs also introduced 4 limited edition Secret Sensations signature creations for dine in or take away.
Dine In Creation
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| Chocolate Fondant Charlotte (RM32++) |
Chocolate Fondant Charlotte (RM32++)
For chocolate lover this delectable treat is bound to bring you back
for more. Experience pure captivation as you indulge in Secret Sensations
Chocolate Fondant ice cream encased in delicate sponge fingers, topped with
fresh raspberries, served with whipped cream and rich chocolate sauce.
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| Crème Brulee Surprise (RM32++) |
Crème Brulee Surprise (RM32++)
Secretly longing for Crème Brulee? A delectable combination of
Secret Sensations crème brulee ice cream served in a crunchy waffle basket,
accompanied by a scoop of caramel biscuit and cream ice cream and drizzles of
caramel sauce. This treat will satisfy you heart’s desire.
Take Away Creations
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| Chocolate Fondant Charlotte (RM23++) and Crème Brulee Cone (RM32++) |
Chocolate Fondant Charlotte (RM23++)
To enjoy secret sensations to your ultimate pleasure, pamper
yourself with the tantalizing chocolate fondant charlotte, takeaway option.
This charming indulgence comprises of secret sensations chocolate fondant ice
cream served with a mini scoop of vanilla & cream ice cream, sponge
fingers, whipped cream and fresh raspberries.
Crème Brulee Cone (RM32++)
Take your enjoyment to a whole new level as you entice your taste
buds with the decadent crème brulee cone. This luxurious treat comprising of
secret sensations crème brulee ice cream served with a waffle cone, accompanied
with a mini scoop of caramel biscuit and cream ice cream, and topped with
whipped cream is bound to satisfy your desires.
Besides Haagen-Dazs indulgence, one of the highlights that night was
the unveiling of the House of Häagen-Dazs TV commercials, ‘Seduction’
and ‘Sensational Entrance’ featuring Hollywood A-lister and
Academy-Award nominee Bradley Cooper with model Jana Perez.
Shot on location at the luxurious Zámek Ploskovice estate in Prague.
We were also entertained to a soulful rendition of a live
performance of Spoonful, a track written by Belgium singer Selah Sue
for the House of Haagen-Dazs TV commercials.
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| Mr. Narubodee Wathanakom, Head of Marketing of Singapore, Malaysia, Thailand & Asia Distributor Markets |
“The new House of Häagen-Dazs campaign will reassert the
pioneering, quality credentials of our brand and captivate consumers through a
lifestyle that transcends beyond the ordinary. At the Malaysia launch we want
to communicate our craftsmanship and luxury positioning through a carefully
curated program that elevates ice cream to a fine art and experience that
engage with consumers emotionally and offer unexpected delights from
Häagen-Dazs. Anyone can experience the luxurious House of Häagen-Dazs when
enjoying our ice cream at any touch points from holding a mini cup or pint at
home to carefully crafted creations at Häagen-Dazs shops,” quotes Mr. Narubodee
Wathanakom, Head of Marketing of Singapore, Malaysia, Thailand & Asia
Distributor Markets.
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| with Jerine nom nom nom Haagen-Dazs |
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| with Mei Sze |
There was also an Instagram contest held during the event, as well as a lucky draw where the winner walked away with a grand prize of a year’s supply of Häagen-Dazs ice cream. Awesome! My friends Yee Ing and JQ won the Instagram contest and Wai Tean won the half year supply of Haagen-Dazs ice cream.
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| with Wai Tean, the lucky winner :) |
Overall, my favourite is Chocolate Fondant because the richness and smoothness of the ice cream with the combination of brownies and chocolate sauce melts my hearts. And my mot memorable and favourite cocktail was Sensual because of the light and refreshing taste and also the presentation. Thanks Haagen-Dazs Malaysia for this indulging experience.
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Nice Photo this event.. :)
ReplyDeletethanks :)
DeleteMy favourite Haagen-Dazs, a world of Luxury!
ReplyDeleteHi Aileen, mine too :)
Delete