adidas NITROCHARGE for The Engine Player

adidas Nitrocharge 1.0

adidas launched a brand new energy-retaining football boot designed for the next generation footballer, Nitrocharge which is set to follow the legacy and successes of the existing iconic predator, adipure & f50 ranges.

From left - Emcee Ben Ibrahim, Zainal Abidin Rawop, Hairudin Omar, Raimi Mohd Nor, Jessica Lim, Yuremi Mad Nor, Wong Tee Wee, Ethan Ng, Coach Sathia, Craig Morraies, Bryan Gee

From left - Coach Sathia of ATM, Hairudin Omar and Selangor State Player Raimi Mohd Nor posing with the new adidas Nitrocharge

The launch which took place at the aL-ikhsaN Sports Outlet in Setapak here saw local football heroes Hairudin Omar, Mohd Raimi Nor and Coach B. Sathianathan share their experiences with the latest football boot Nitrocharge is the first new adidas boot silo since the release of the hugely successful f50 range in 2004.  

Yuremi Md Nor

Stars such as Messi, Villa and Benzema have made their names in the world of f50. adidas now looks to a new set of world class footballers to rise to the top with the revolutionary Nitrocharge boot.

‘The Engine’ is a player adidas has recognised and actively sought to engage with over the last two years. Now, following a partnership with football statisticians Opta, an algorithm has been developed from which player performances can be analysed to determine how well they suit ‘The Engine’ role. The Nitrocharge boot realises a range of new technologies that when combined will innovate the way ‘Engines’ play the beautiful game: 

• The eye catching ENERGYSLING arches over the boot and supports side cut and turn movements to sharpen reactions on the pitch

• The sole plate of the boot contains a zig-zagging ENERGYPULSE, inspired by spring technology, with high-elastic material at its heart, providing premium energy during the off toe phase of sprinting

• A Protection mesh layer around the foot and Protection pads around the most sensitive tackle zones such as the Achilles tendon also feature in the boot.

• Compatible with the adidas miCoach SPEED_CELL, players can measure on-pitch performance and focus on improvement over time.

Ezequiel Lavezzi - Paris Saint Germain

Daniele De Rossi - A.S. Roma

Javi Martinez - FC Bayern Munich

Dani Alves - Barcelona

The new Nitrocharge boots retails at RM730 and will be worn on-pitch by ‘Engine’ players Daniele De Rossi (A.S. Roma), Dani Alves (Barcelona), Ezequiel Lavezzi (Paris Saint Germain) and Javi Martinez (FC Bayern Munich). Nitrocharge is now available at all participating aL-ikhsaN Sports Outlets and at all adidas Sports Perfomance Concept Stores.

For further information please visit www.adidas.com/football or go to www.facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.