Seed Spring Summer 2013 Fashion Feminine, Sensual and Relaxed Chic

Seed takes on Spring 2013 by flirting with a range of inspirations. The women’s collection oscillates between overt femininity and sophisticated cool while the gents are given different takes and interpretations on the season’s relaxed chic styles.

It is a return to girlishness the essence of Spring, for the women in the aptly named Classic Femininity collection. All the elements of demure ladylikeness have been employed to great effect. Think pink, sheer, lace and floral as well as fit and flare and peplum cuts.

On the flip side, and in stark contrast to the overt girlishness, there’s the very sleek Dynamic Chic collection that recalls inspirations from the modish style of Twiggy to the polished sophistication of Victoria Beckham.

The men rock Spring in a retro mood with Relaxed Basic. Pieces like double pleat denim, contrast stripes shirts, contrast collar shirts, boat-neck sweater and boxy polo T-shirts played on combinations of navy, blue, yellow and grey. Inner wear and swim wear like colour blocking boxers and contrast colour waistband slim trunks also feature for top-to-toe, all-the-time stylishness.

The collection is a modern take on the classic colonial look. Selected pieces like the sleeveless blazer, reversible jacket, relax fit shorts, bib front shirts, sleeveless shirts, contrast colour boxy T-shirt, and contrast colour polo T-shirts create sharp, sophisticated styles.

Mix fabrication denim jacket, bat-sleeve hoodie jacket, multi-colour sweater, floral print shirts, multi-colour shirts, mix fabrication polo T-shirts, floral print pants and double pleat pants create a tailored casual style that blends sporty, chic and urban in the Refreshing Casual collection.