Cristiano Ronaldo |
Outstanding on the field and out of it, the name Cristiano
Ronaldo is always bound to make heads turn. Like all great athletes, Cristiano
Ronaldo loves to win and hates to lose. And when he wins, he prefers to do it
at speed – explosive speed.
CR7 Collection |
Not only is pace one of the hallmarks of Cristiano’s game,
it also defines the bold, distinctive spirit of the new CR7 Collection. Design
inspiration comes from Cristiano’s love for all things fast. The collection includes
the new colorway of the CR Mercurial Vapor IX boot, performance training items
and a variety of polos and tees. Each element is aesthetically inspired by velocity
in sport.
CR Mercurial Vapor IX boot |
The signature CR Mercurial Vapor IX boot has been reworked
with this season’s version - a fusion of white, neon orange, with a neon yellow
and orange safari print inspired by the safari print that was first seen on a
Cristiano Ronaldo product in 2010 on the Mercurial Vapor Superfly II.
Beyond its striking design, the boot features an
engineered upper that enchances support and touch allowing Ronaldo to perform
at high levels of speed and skill. A leather-like finish on the upper,
preferred by the athlete, and Nike’s innovative All Conditions Control (ACC)
technology further aids his performance; the special treatment now used on all
Nike boots ensures a consistent touch whether playing in wet or dry conditions
weather.
Horizontal black and neon yellow lines link the shoe to
the collection’s overarching inspiration of speed. The “love to win, hate to
lose” logo on the heel is a nod to Ronaldo’s inspiration as he explodes past
his opponents towards goal. This same vibrant color combination classifies the CR7 Mercurial Lite shin guards, CR7 Prestige ball and CR7 Cheyenne backpack, while additional training items appear in monochrome.
The speed inspiration is also seen in the lifestyle items
in the collection, particularly with the CR7 Pique Polo and CR7 V-neck T-shirt.
It is represented in the flashes of green, blue, red and white that run across
the body. The Graphic Top for training opts for green and cream stripes
combined with white shorts. The apparel pieces are constructed of premium
materials and carry the CR7 trademark “love to win, hate to lose”
heart-with-cross logo.
The white button-down Saturday Jacket with drawstring hem and front patch pockets and vintage-inspired Nike Tennis Classic, Cristiano’s favorite sneaker, complete the summer range. The CR7 Collection will be available all Nike retail stores from 11th April 2013.
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