“Football is the biggest sport on the planet. It’s enjoyed
at almost any time and in any place, and in today’s world that accessibility is
vital. As the global population increases, spaces to play 11-a-side are more
difficult to come by. We’ve seen a huge increase in players playing more
small-sided games, because it’s that much easier to access.” said Phil
McCartney, Nike Football, VP of Football Footwear.
Those insights guided Nike to create FC247 a new range of
football performance and street footwear that reflects the variety of surfaces
the game can be played on and design innovations specific to each playing
style. It was during athlete feedback sessions that some of the world’s best
players helped guide Phil McCartney’s team.
“Playing five-a-side as a kid was a massive part of my
development. It improved my control, speed, awareness and vision so much. We
still play versions of it in training”. said Wayne Rooney.
“If I had more free time, I would like to train more with
my colleagues of the futsal team. Futsal helps my ball control in tighter
spaces.” added Andres Iniesta.
“For Brasilians the street is where you learn to play
football. You can see it in the way we move, our first touch, our ability to
control and move the ball at speed.” said Neymar.
“This type of athlete feedback was vital in the design
process. Fast tempo matches with limited space demand instinctive touch and
control with split second decision-making – skills that translate to the elite
level of the sport. Those feedback sessions had a huge impact on the products
we created” added McCartney.
Three new footwear shoes, Nike Bomba Finale II, Nike
Elastico Finale II and Nike Lunar Gato II provide design innovation to allow
players the chance to amplify their skills on specific surfaces. Each shoe is
created to provide a balance of speed, control, comfort and precision based on
specific court surfaces. All three shoes feature new outsoles that house a
flexible groove along the first metatarsal that helps free up that part of the
foot allowing a quicker first-step to improve agility in tights spaces.
The Bomba Finale II, in a striking orange and black
colorway, boasts 27% less components than its predecessor creating softer and
more flexible shoe that is also 10% lighter than the previous version. Conical
studs for quick rotation help aid the rapid turns made in small-sided games
while oblong studs help provide excellent traction and stability on the turf.
The Bomba Finale II along with the Elastico Finale II are
both equipped with new ‘NIKESKIN’ technology, a Poly Urethane skin layered over
a performance mesh making the shoe lighter and thinner than its predecessor,
creating a closer, stitch-free fit. The mesh geometry meanwhile combines with
one seamless vamp, aiding closer ball control. In addition, the Nike Bomba
Finale II features Nike’s All Conditions Control (ACC) for consistent ball
control in dry and wet conditions.
Nike Elastico Finale II |
A dynamic green design marks out the Elastico Finale II,
which features 39% less components than its predecessor and is also 22% lighter
than the previous shoe. The more flexible outersole, designed for hard-court
surfaces, features a herringbone and dot design to help maximize traction and
improve underfoot ball control. The Elastico Finale II also features a
breathable perforated upper and heel, and a redesigned eyestay to optimize
comfort and feel.
The Lunar Gato II, launching in a distinctive blue and
yellow, is a product designed for a fast and dynamic game on all surfaces.
Featuring 33% less components than it’s predecessor, it is also 16% lighter.
The supple leather used on the upper improves the ball-to-foot feel. The soft
and supple leather also eliminates a break-in period while a contoured sock
liner helps gives an anatomical fit.
Fused mesh panels lock down the mid-foot helping maximize
lateral support and gives the Lunar Gato II a fine balance of lightweight and
comfort. The new Nike Lunar Gato II (RM309), Nike Bomba Finale II (RM359) and
Nike Elastico Finale II (RM359 will be available at all Nike retail outlet
stores from April onwards.
No comments:
Post a Comment
Please Leave a Comment to show some Love ~ Thanks