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| Ferrari Red Power |
It's the very soul of Ferrari. The ultimate olfactory
expression of affirmation, a charismatic attraction united to the passion for
excellence, in the smallest detail. This new Ferrari fragrance confirms the
passion for the timeless values that the Prancing Horse brand shares with its
connoisseurs and admirers… the great attitude, the natural born elegance and
the driving power of a heart-beat that nothing can withstand.
Ferrari Red Power the new fragrance dedicated to
the authentic Ferrari man. Passionate. Forceful. What he is, he is totally.
What he learns, he knows. A natural charmer, he breathes power, independence
and strength.
The Fragrance: Thoroughbred Charme and Spicy
aromatic fougere.
The first note is a rush of freshness from Calabrian
Bergamot and Sicilian blood orange, shifting up a gear with dashes of lavender
and red pepper. The fragrance accelerates through meticulously tuned florals
and spices, violet and geranium leaves giving way to warm Mediterranean notes
of cardamom and rosemary. Little by little the base notes develop their energy,
a woody-amber harmony mingling white moss, Tonka bean, red cedar and patchouli,
leaving behind it a sensual, powerfully masculine scent of Latin seduction.
The Design: Strong lines and sophisticated
materials
The clear glass bottle embossed with the silver Prancing
Horse and the Ferrari logo is classically proportioned for strength and
elegance. Across it runs a broad strip of soft-touch rubber in the legendary Ferrari
red, with the Red Power name in silver. A final touch of sophistication is the
cylindrical brushed steel cap, topped by the silver horse on a red rubber disc.
The box, like a perfect block of brushed steel, is a very masculine statement
repeating the Ferrari Red Power emblems.
The Visual: The Image of Ferrari Passion
The man emerges out ofthe shadows, bathed in the red glow
of a mysterious and sensuality. His gaze is direct, penetrating, revealing a
new world of passion and the driving force, the challenging power of the
winner. A strong personality smouldering power of seduction from Ferrari.
The fragrance is available at major departmental stores
such as Parkson, Metrojaya, Sogo and Aeon with the below prices:
Ferrari
Red Power EDT for men 75ml RM195
Ferrari
Red Power EDT for men 125ml RM238
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