Listerine 21 Days Challenge to Better Oral Health & Hygiene

Listerine 21 Days Challenge kicked off with 21 local celebrities launch at 1 Utama Shopping Mall on the 15^th Jan 2012. This campaign is to help Malaysian adults improve their oral health. 

Local celebrities and personalities in a group shot with Eunice Tan (Group Commercial Director for Malaysia & Singapore, Johnson & Johnson Consumer Products) Top Tier (left-right): Deen, Karl Shafek, AwalAshaari, Ben, Abbas Saad, Lawrence Wong, Frederick Lee, Prem, Rizal Tisin; Bottom Tier (left-right): Serena C, MayjuneTan, Jane Ng, Susan Manen, Yunn Ru, Joanne Yew, SchaAlyahya, Eunice Tan, Jay Menon, Atilia Haron, Dynas Mokhtar, Megan Tan, Yoon, Jane Tan

Leading the campaign are 21 local celebrities including actors, radio and TV presenters, singers and sports personalities, who had taken up the challenge and adopted Listerine mouthwash in their daily oral hygiene routine.  They make the perfect role models for oral health, as they are constantly interacting with people and under the scrutiny of the public, and as such, maintaining a high level of oral hygiene means scoring high on their personal social or popularity meter.

Brushing teeth cleans only 23 percent of the mouth.  Rinsing with antiseptic mouthwash is highly crucial to weed out bacteria in areas where brushing cannot reach. Unfortunately, a survey has showed that only 23.6 percent* Malaysians regularly use mouthwash. (*Source: Kantar Worldpanel – Peninsular Malaysia, August 2012)

Eunice Tan, Group Commercial Director for Malaysia & Singapore,
Johnson & Johnson Consumer Products 

According to Johnson & Johnson Consumer Malaysia and Singapore Commercial Director Eunice Tan, the majority of Malaysian adults still do not include mouthwash in their daily oral hygiene routine, making them susceptible to common oral issues such as bad breath, tooth decay and bleeding gums.

So what is the Listerine 21 Days Challenge all about? This campaign challenges Malaysian adults to elevate their oral health by using Listerine mouthwash twice every day for 21 days consecutively, with a money-back guarantee for anyone who does not experience any difference at the end of the 21 days. And why 21 days?  According to Tan, experts have agreed that 21 days is the amount of time it takes for a habit to take root in a person’s life.

Awal Ashaari, Scha Alyahya, Jay Menon, Atilia Haron, DynasMokhtar, and Lawrence Wong

During the Question & Answer with Celebrities during the Listerine 21 Days Challenge

Listerine antiseptic mouthwash is capable of preventing all accessible surfaces of the oral cavity, and reduces the build-up of bacteria in our mouth. This is crucial because a hotspot of bacteria forms a layer of plaque, which would in turn cause gingivitis, or the inflammation of the gums. Worse, gingivitis may lead to periodontitis, an irreversible condition that may cause tooth lost. As always, prevention is better than cure. Studies have found that rinsing with Listerine antiseptic mouthwash after brushing and flossing can reduce 52% more plaque and 21% more gingivitis than brushing and flossing alone.

Why 21 days?  According to Tan, experts have agreed that 21 days is the amount of time it takes for a habit to take root in a person’s life.

21 local celebrities including actors, radio and TV presenters, singers and sports personalities, who had taken up the challenge and adopted Listerine mouthwash in their daily oral hygiene routine. 

Serena C (host and emcee) 

Scha Alyahya (actress, host and model) and Awal Ashaari (actor and host)

Abbas Saad (TV presenter) and Ben (radio announcer)

Deen (radio announcer), Karl Shafek (host and model), and Rizal Tisin (national cyclist)

Joanne Yew (Miss AstroChinese International 2007), Frederick Lee (local actor)

 and Yunn Ru (international model)

Joanne Yew, Ben, Susan Manen, AbbasSaad, Serena C, Prem, Jay Menon, 

Megan Tan and Frederick Lee

Joanne Yew, Jane Tan, Susan Manen, Yunn Ru

Celebrities all set to flag off and kick-start the LISTERINE 21 Days ChallengeDynas Mokhtar, Atilia Haron, Eunice Tan, Jay Menon, SchaAlyahya, AwalAshaari,
Lawrence Wong, and Prem

Celebrities all set to flag off and kick-start the LISTERINE 21 Days Challenge

Ben, Jane Ng, Eunice Tan, AbbasSaad, Jane Tan, Frederick Lee, Joanne Yew, Yunn Ru

Celebrities all set to flag off and kick-start the LISTERINE 21 Days ChallengeRizal Tisin, Deen, Eunice Tan, Yoon, Megan Tan, MayjuneTan, Karl Shafek

 

Host and model, Karl Shafek flag off the LISTERINE 21 Days Challenge in a car

Miss AstroChinese International 2007, Joanne Yew flag off the 

LISTERINE 21 Days Challenge in a car

Keen to kick-start a lifetime of oral health?  Take up Listerine’s 21 Days Challenge today and see the difference for yourself. Listerine antiseptic mouthwash is available in nine different flavours at major hyper and supermarkets and pharmacies nationwide. 

Also, find out how some of the celebrities keep their social meters high with Listerine through their video on www.facebook.com/ListerineMalaysia. For more information on the Listerine 21 Days Challenge, visit www.listerine.com.my or call 03-7787 3106 (Mon-Thu, 9 am – 5 pm; Fri 9 am- 3 pm)