A journey of a thousand miles (to be a global leader)
begins with a single step. The Lovely
Korea Beauty Premium had its official opening at KL Festival City Mall, Setapak , Malaysia ,
marking its single step as the First Korean Cosmetics Pop-Up Store in the World.
Chris Tong, Sasha Bashir, Eugene Lee Jun Ho, Yoon Huei-Ro,
Regional Director
General for Asia and CEO of Korea Trade Center Singapore;
Jeff Ooi, Member
of Parliament for Jelutong; Jang Kyung Won, Director General
of
KHIDI ASEAN; Jang Hae-Ree & Gan Mei Yan
The Lovely Korea Beauty Premium, bringing 12 high quality South Korea
cosmetic brands to Malaysia
such as Atotherapy, Beauty Club RED, HANBUL Cosmetics, HBMIC, IMINE, KENNEDY
& KENNEDY, Kolmar Korea, NeoPharm Co. Ltd, SkinCure, Inc., UCL, WEME
INTERNATIONAL, and Zero to Seven Inc.
The Lovely Korea Beauty Premium is a pop-up store run by
the South Korean government. This project is hosted by Ministry of health and
Welfare (MOHW), organized by Korea
health Industry Development Institute (KHIDI) and managed by THE SOPS Seoul of
VOV Hair & Beauty Sdn. Bhd.
Chris Tong, Gan Mei Yan & Kyung-Won Jang
This store is a new concept designed to promote
exports of Korea
cosmetic industry and the country’s top cosmetic products developed using
sophisticated technology and quality assurance of South Korean manufactures. The
store also supports display and sales of the country’s cosmetics as well as a buyer-matching
program. With its doors opened to public, customers are privileged to have
hands-on experience to the 12 South Korean cosmetics companies in a comfortable
and luxurious atmosphere.
Jang
Kyung Won, Director General of KHIDI ASEAN
Journeying on towards the year 2020, KHIDI is working to be
a professional institution that leads the way to the Healthcare Technology (HT)
powerhouse for the nation. Working closely with the South Korean government,
MOHW and KHIDI, these South Korean cosmetic manufacturers that faced
difficulties breaking into overseas markets despite their excellent cosmetic
products are able to sharpen their competitive edge in the export market.
Lovely Korea Beauty
Premium
No. 67,
Jalan Taman Ibu Kota,
Taman
Danau Kota, Setapak
53300
K.L. Malaysia
Tel:
+603-4131 8961
Email: bp@uniquev.com
Wow, looks interesting! There are so many good Korean brands coming into Malaysia that we really are spoilt for choice these days. :D
ReplyDeleteHi Laura,
Deleteif you are a Korean products fans then you may find many things that fascinates you.
Cheers,
Miss Sunshine
oh wow..that's interesting.They need to do a great promo and I'm sure there are many people will take interest.It's becoz the unheard brand is not really familiar~
ReplyDeleteHi Mia,
DeleteThanks for the feedback. Yah, need to create more awareness so that more people will know and visit.
Cheers,
Miss Sunshine
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