adidas NEO Label has appointed global phenomenon and POP /
R&B superstar Justin Bieber as its style icon. As NEO’s new global style
icon, Justin Bieber will inspire young consumers with the label’s stylish and
fresh teen looks through a two-year partnership until end-2014. As well as
sporting his favorite NEO looks, Justin will make appearances for the label in
its major markets throughout 2013 and share its latest news and collections
through his vast social media reach.
Justin Bieber will front NEO’s seasonal campaigns under
its “Live Your Style” positioning,
with Spring/Summer 2013 to debut in February.
Teens will be able to shop for his favorite NEO looks and personally
selected styles for each season.
Talking about the news, Justin Bieber spoke of NEO, the
newest addition to a brand he has always loved. “I found a real connection with
NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading
the message of believing in yourself.
The first step is showing who you are, and one of the great ways to
showcase yourself is through fashion.
For me style is an adventure, something to have fun with and NEO
believes this too.” he said.
To mark the appointment, adidas NEO Label and Justin
launched a worldwide competition to find his NEO sneakers online in the ‘Find My Golden Shoes’ challenge.
Pictures of Justin’s exclusively customized NEO gold sneakers as seen during
his Believe World Tour concerts were hidden online and one lucky entrant each
week over five weeks gets to win a pair of the NEO gold sneakers and an
all-inclusive trip to meet Justin on tour in Miami. In Malaysia , Sofiana Selaiman from Kuala Lumpur
Hermann Deininger, Chief Marketing Officer adidas Brand,
said Justin Bieber possesses an undeniable young, fun spirit and energy that
embodies the adidas NEO Label. “Justin makes his mark in his own bold and
expressive way through fashion, music and style. Justin will help us spread the
spirit of NEO worldwide and showcase the brand’s sports and lifestyle inspired
apparel and footwear silhouettes,” he added.
adidas NEO Label is one of the proud sponsors of Justin Bieber’s “Believe” world tour
2012/2013. To watch the video message of Justin announcing the news go to
www.facebook.com/adidasneolabel. To stay up to date on all things NEO,
including the labels’ fresh new looks and Justin Bieber’s seasonal favorites
beginning 2013 visit www.adidas.com/NEO
The adidas NEO Label is now available in Malaysia
Adidas NEO Metrojaya, Mid Valley Megamall
Adidas NEO Parkson, Suria KLCC
Adidas NEO Alpha Angle, Alpha Shopping
Adidas NEO 1 Borneo
Adidas NEO Suria Sabah Mall
thanks
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SunshineKelly