adidas latest teen-inspired label adidas NEO was launched
this month. Packed with vibrant colours and dynamic patterns, adidas NEO
features a multitude of styles and designs suited for today’s fashionable youth
while still maintaining the brand’s original inspiration in sports style.
The label includes funky footwear, apparel and accessories
ranging in a kaleidoscope of colours, geometric graphics and playful prints.
Dancers showcased the various looks from relaxed and sporty to edgy and
colourful, the adidas NEO label collection reflects the latest fashion trends
stirring up self-expression and encouraging individuality.
the colourful world of adidas NEO
Bryan Gee, Brand Manager of adidas Malaysia
“The adidas ‘NEO’ label is targeted at teenagers who want to make a statement and set the trend in fashion from influences in pop culture” said Bryan Gee, Brand Manager of adidas Malaysia
“The new line under adidas is part of the adidas Sport Style Division – home to adidas Originals, Y-3 and SLVR. Each of these collections represents a different aspect of fashion and the adidas NEO Label is inspired by the latest mainstream trends seen in today’s trendy upbeat generation” continued Gee.
NEO will release a fresh product offering each month, spotlighting a fashion trend interpreted in a different way. January’s focus will be craft-inspired details with prints, embellishments and embroideries in rich fabrications. Key apparel offerings include mid-season jackets and sweatshirts to ward off Spring rain and wind and a wider range of denim fits for boys and girls.
You can create your own fun in February’s with different takes on colour and fresh plays on color blocking. NEO will be the top shopping destination for track pants, with the selection ranging from skinny to loose fits and encompassing styles from athletic to urban contemporary.
In March patterns are the highlight, featuring vibrant waves of colour, with subtle patterns that appear to be one thing but on close inspection reveal another. These will include camouflage prints and edgy takes on adidas NEO slogans with a focus on windbreakers and shirts.
A wide range of knitwear with different knits and
silhouettes provides the perfect pieces to bridge the seasons. NEO also offers
its traditional assortment of graphic t-shirts and woven shorts in fun,
seasonal colours.
Sporty, street and lifestyle footwear silhouettes with
strong colour and graphic links create the look. A full range of accessories completes the
offering. New feminine bags, scarves, hair bands with super girly colours and
graphics details and fabrics are featured for girls as well as new cool bags
and soft accessories for guys.
Embrace fun, spontaneity and the unexpected twists in
fashion when the adidas NEO Label Spring 2013 collection hits stores in
January. Adidas store listing:-
Adidas NEO Metrojaya, Mid Valley Megamall
Adidas NEO Parkson, Suria KLCC
Adidas NEO Alpha Angle, Alpha Shopping
Adidas NEO 1 Borneo
Adidas NEO Suria Sabah Mall
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