It was a glitz and glamour evening reminiscent of the
roaring and audacious 1920s. An evening of double celebration and toast to
successful Launch of Absolut Elyx and View Rooftop Bar’s First Anniversary, at
GTower, Kuala Lumpur.
Such a beautiful view from here on a breezy evening…
The blind tasting
for the vodkas at the Absolut Elyx launch
When I arrived at GTower, the foyer was transformed into a
tasting area of
Absolut Elyx along with other premium vodkas
Lionel Lau taking HE Bengt G Carlsson Swedish Ambassador
to Malaysia
through the vodka tasting experience
Follow the five ‘S’ steps to tasting a vodka: see, swirl,
sniff, sip and savour. Absolut Elyx is smooth and lingering finish, tantalizing
spicy undertones and its invigorating floral and fruity bouquet. The very best
way to enjoy it, however, is to drink it pure over a single, slowly melting ice
cube.
After that we were ushered to the View Rooftop Bar on the
29th floor of GTower. We have to whisper the password ‘Elyx’ to access to this
party. Most of the guests were well dressed in roaring and speakeasy 20’s
style. Whereby, women in their fabulous roaring twenties with pearls, cloche
hats, feathers and packed with elegance. And the gentlemen looking suave and
smooth in blazers, suspenders, fedoras and ties.
Colin Ng, Head of Corporate Investments of Goldis Berhad
and Executive Director of GTower Sdn Bhd receiving the Swarovski crystal bottle
of Absolut Elyx from Terence Ong, Sales and Marketing Director of Pernod Ricard
Malaysia
Colin Ng, Terence Ong & HE Bengt G Carlsson toasting
with the
Absolut Elyx at the launch
Colin Ng, Terence Ong and HE Bengt G Carlsson with the Absolut Elyx
custom made bottles
Absolut Elyx, the Swedish vodka house's latest
copper-toned beauty, is an ode to traditional spirit-making techniques. The
bottle is stylishly square reinterpretation of Absolut's famous bottle design,
is an immediate visual reference to the lovingly hand-operated distillation of
this new premium ambrosia.
“Aroma and flavour are the obvious and most immediately
striking characteristics of vodka. ABSOLUT ELYX goes beyond that. It has a
clean and fresh taste with subtle floral and fruity tones, but its most
defining quality lies in the texture. Not detectable by the nose or taste buds,
texture determines how the vodka feels in your mouth. ABSOLUT ELYX is elegant
and incredibly soft, and leaves you with a silky feeling in your mouth. Try it
on its own, and your mouth will know the difference,” said Terence Ong, Sales
and Marketing Director of Pernod Ricard Malaysia
100% Hand-selected
Estate Wheat
Absolut Elyx is distilled exclusively from hand-selected
wheat from Råbelöf, a neighbouring estate with a flawless instinct for quality.
Pristine Water
Filtrated by Nature
The water quality is absolutely essential in vodka
production. The Absolut distillery rests on its own pristine natural
underground springs. Filtered through the boulder ridge and limestone bedrock
for thousands of years, this water has never been exposed to modern day
pollution.
Perfected with
Copper Catalysation
Throughout the process, copper plays an integral part in
the making of Absolut Elyx. Its unique character is obtained from the vintage
rectification still, with columns, pumps and hand-forged pipes all in copper.
Authentic
Craftsmanship
Absolut Elyx is handcrafted in small volumes, according to
the best craft techniques.
Deborah Henry,
Emcee
Deborah
Henry, Robert Holst and Yuki Kim
Dean Richards and Erica Thien
Norzah, Amy Cheng, Lucia Michael, Muz Kahar and Sherry Lee
Muzafar Kahar and Lucia Michael
The sumptuous vocals of Junji Delfino kicked things off at
the majestic enclave of hidden delights and glittering lights View Rooftop Bar
had become. The entertainer was accompanied by NuSoundHoundz and DJ Blastique
and together they played a wonderfully eclectic mix of evergreen tunes
creatively combined with electro beats and deejay mixing on stage.
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