Valentino Autumn Winter 2012 Serene Beauty Look by Max Factor Global Creative Design Director, Pat McGrath

Sketch and beauty look by Pat McGrath, Max Factor Global Creative Design Director

Get The Look: 

A serene, modern chic beauty with smouldering eyes and bold, intense lashes 

that pop against flawless porcelain-like skin

The Inspiration: 

Sixties style muse, Penelope Tree, and Angelica Huston

Pat’s Get the Look: Backstage at Valentino, Pat McGrath, Max Factor Global Creative Design Director used new Max Factor Facefinity All Day Flawless 3-in-1 Foundation, to create a flawless, high coverage yet breathable, beautiful base. Says Pat, “we applied the foundation as you would a moisturiser, liberally working it into the skin with the fingertips, building it up as a primer and foundation base gradually. We then took a small brush to focus the foundation onto areas needing more help, working it as a concealer around the nose and under the eyes”.

Next, Pat recommends moving onto the eyes by firstly filling in the brows using a Max Factor Eye Brow Pencil in Hazel to delicately frame the eyes. Then line the lower and upper lashes using Max Factor Liquid Effect Pencil in Brown Blaze.

To create the smouldering intensity across the lids, Pat swept a cool palette of pretty greige, blending them into the socket area. “Use Max Factor Max Colour Effect Mono Eyeshadow in Silver Dust and Earth Spirits Eyeshadow in Pale Pebble,” says Pat. “Together they create a gorgeous flash of grey across the eyelids. Enhance the colour near the lash line and taper the shadow slightly outwards at the outer corners of the eyes for a smoky, delicate finish.”

Pat then recommends contrasting soft smoky eyes with spiky lashes, reminiscent of Penelope Tree, “layer top and bottom lashes with new Max Factor False Lash Effect Fusion in Black. This latest mascara from the False Lash Effect family gives bold and intense lash volume that is characteristic of the sixties – and it lasts. Gently bed the big brush into the roots of lashes and then sweep across the lashes.”

Add a subtle nude flush of colour to the lips using the lighter shade end of Max Factor Colour Effect Flipstick in Folky Pink.