Lady Gaga Fame! The First Ever Black EDP Fragrance Launch at Sephora Starhill Gallery, Kuala Lumpur

Lady Gaga Fame EDP Fragrance

A truly mysterious and sexy fragrance was unveiled at Sephora Starhill Gallery, Kuala Lumpur few weeks ago. Fame! Lady Gaga First Ever Black EDP Fragrance launch was filled with excitement along with amusing decorations mostly in black danced with Lady Gaga’s music lifting-up the atmosphere. 

Sephora Starhill Gallery, Kuala Lumpur

Chermaine Poo, Emcee: Questions and Answers 

Lady Gaga Fame tattoo stickers, vials, veils, black mask & black candy 

Dance Performance with Gaga’s hits 'Bad Romance'

There were giveaways Lady Gaga Fame tattoo stickers, vials, veils, black mask & black candy. The event ended with high note whereby Sephora staff performing dance with Gaga’s favorite hits “Bad Romance”.

 Lady Gaga Fame EDP Fragrance

Bound to surpass all norms and standards in the fragrance industry with its innovative technology, Lady Gaga Fame the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame. The bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.

Lady Gaga Fame Fragrance

The innovations in Lady Gaga Fame go beyond the black-to-clear fluid:  the olfactory structure itself is also very rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure - a hierarchy of sorts with top, middle and base notes. This fragrance, on the other hand, has a unique structure called the "push-pull technology," where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.

The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed Tiger Orchid & Jasmine Sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving Lady Gaga Fame its signature as a scent. 

The Lady Gaga Fame fragrance for women will be exclusively available in all Sephora stores Malaysia starting October 2012. Retail Sales Price:-

Lady Gaga Fame EDP 100ml     : RM285

Lady Gaga Fame EDP 50ml       : RM195

Lady Gaga Fame EDP 30ml       : RM140