Avon City Rush Eau De Parfum For the Love of Reinventing the Runway

It feels like the street is your runway and all eyes are on you. City Rush Eau De Parfum the new fragrance from Avon is designed for the confident and bold woman that stands out from the rest, in the rich, fast metropolitan landscape. Its’ warm notes projects a modern sense of style and a personality to match. City Rush is a fragrance that embodies this sense of empowerment and alluring sex appeal.

Avon launched its new range of fragrance, City Rush Eau De Parfum at Luna Bar, Pacific Regency Hotel Apartment, overseeing KL City’s magnificent skyscrapers. The theme of the launch was Glitter Street Chic, which I saw many ladies dressed in beautiful glittery dresses.

The beautiful and elegant actress, Scha Alyahya, Avon’s official Fragrance Ambassador in Malaysia strutting the runway together with Avon City Rush models during the launch. 

Naz, Host and Scha Alyahya, Avon’s official Fragrance Ambassador in Malaysia

From left: 2 City Rush Models; Carolyn Nur Amira Lee, Managing Director of Avon Malaysia; Scha Alyahya, Avon’s Fragrance Ambassador in Malaysia; Aspalin Sirat, Head of Marketing; Noorashikin Selamat, Senior Manager Fragrance Category and 2 City Rush Models.

Avon City Rush models

Carolyn Nur Amira Lee, Managing Director of Avon Malaysia

Carolyn Nur Amira Lee, Managing Director of Avon Malaysia said, “As the company for women, we’re all about empowering women through vast earning opportunities, promoting independence, providing financial assistance, instilling confidence and a higher self-esteem. In short, we want to empower women to be the best they can be. Today, we bring to you yet another ‘vehicle’, Avon City Rush Fragrance that would aide you in unearthing your confidence and unique persona. Warm, sassy and carefree, you’ll feel so good that even the street-way becomes your runway!”

the beautiful ladies at the reception area

The event was attended by high profile Fashion Designers, local celebrities and top personalities, namely Awal Ashaari (Actor), Fathia Latiff (Actress), Reen Rahim (Actress), Thanuja (Miss World Malaysia 2009), Cindy Chen (Miss World Malaysia 2008, 1st Runner Up), Farahdhiya (Actress), Zulfazli (Make Up Artist), Salikin Sidek (Top Designer), Hanis Zalikha (Malaysia Top blogger), Gan Mei Yan (MyFM DJ) and Jane (Actress).

Thanuja, Miss World Malaysia 2009 and Cindy Chen, Miss World Malaysia 2008, 

1st Runner Up

Awal Ashaari, Actor

Alyah, Malaysia’s  singer performed on stage with two songs to entertain the guests.

Milla Jovovich

Milla Jovovich (actual pronunciation as Mee-la Yo-vo-vich) as the stunning face of City Rush Fragrance for women. She is globally known as a model, actress, musician, and mother. Her fashion roots and philanthropic goals epitomize the stylish confidence of the City Rush woman.

City Rush Eau de Parfum

The City Rush Eau de Parfum has the floral and powdery and a hint of sweet vanilla note. The scent is moderate, not too strong but managed to linger on my body for about 5 hours. I like this floral scent. Its powerful, confident and stylish that inspire strength and sensuality.

The Notes:

• Top Notes: This sophisticated scent opens with fresh notes of sparkling bergamot entwined with saturated plums draped with touches of crisp ivy greens.

• Middle Notes: A more sensual core reveals a seductive floral arrangement of black dahlia, rose, and vanilla orchids creating a mysterious and rich aroma.

• Base Notes: Velvety hints of creamy woods and earthy patchouli flower mingle with silky musk notes to create a lasting base for this fragrance.

City Rush Eau de Parfum 50ml available on 1 November 2012 for RM99.00 (S&S RM113.85) per bottle. For more information, call Avon’s Toll Free Line at 1-800-22-AVON (2866) or visit http://www.my.avon.com