Pure Pleasure by Magnum

What’s your pleasure?

When was the last time you had a Magnum?

Me…hahaha now I m indulging Magnum Chocolate Truffle while writing this post.

Simply indulging and its that pure pleasure for me yumsss…

Everyone has their own pleasures in life and Magnum revealed its “Pure Pleasure by Magnum” campaign, which allows you and me to discover their ultimate pleasure and be rewarded. Rewarded??? yesss...

Pure Pleasure by Magnum is a Campaign that Rewards Consumers with Life’s Pleasurable Indulgence. This campaign gives consumers the chance to win a range of pleasurable prizes and will run from September until the end of November 2012. The campaign launch event was held at Neo Tamarind.

We were introduced to Magnum’s Four Pillars of Pleasure: Fashion, Travel, Music and Food; the types of pleasure Magnum identified as being the most common and relevant to today’s pleasure seekers. “The Four Pillars of Pleasure form the basis of Magnum’s campaign latest online contest – Seek and Win.

The evening’s highlight was a fashion show that embodied the Four Pillars of Pleasure. The runway was back dropped with projections of the Campaign’s winning prizes as the models strutted down in the latest collection by Debenhams.

The Fashion Pillar

Model is glammed up in the latest collection by Debenhams

The Food Pillar It’s all about ice-cream!

Models enjoying a Magnum ice-cream

The Music Pillar

Get rockin’ and rollin with Magnum ice-cream

The Travel Pillar

Models are ready to travel in latest beachwear by Debenhams

Xandria Ooi, MC and Hugo Verkuil, Marketing Director, Unilever Malaysia

We were treated to delectable Magnum-inspired desserts by dessert specialist - Just Heavenly such as Death by Chocolate, Salted Chocolate Pots de Crème, Classic Éclair Garnished with Flaked Almond and Triple Espresso Brownies. We also indulged Magnum ice cream flavours Classic, Almond, Choclolate Tuffles and Choco Cappuccino. Plus danced the night away to the pumping beats of DJ Biggie.

Amongst the guests was actress Marsha Londoh, Xandria Ooi, designer Amir Luqman, Fashion Valet founder Vivy Yusof, Mi-Ki Choong, Vivienne Cheng, Lim Su Ching, Red.fm deejays Linora Low, Mynn Lee and Jeremy Teo.

Nigel of Just Heavenly serving guests his Magnum creation

Salted Butterscotch Pot A Creme

Death by Chocolate

Salted Chocolate Pots de Crème

Classic Éclair Garnished with Flaked Almond

Triple Espresso Brownies

The Pure Pleasure by Magnum - Seek and Win Contest is now running throughout Malaysia and the mechanics of the contest are relatively simple. Enjoy any Magnum ice-cream flavor of your choice and seek for the alphanumeric coded stick.

Pure Pleasure by Magnum - Seek and Win Contest

This code allows you to select a variety of Daily Prizes of your choice; and if your code matches the monthly Grand Prize, you stand a chance to win sponsored prizes courtesy of YTL Pangkor Laut, Shook and YES.

There are other prizes up for grabs as well such as travel packages by RedRibbonDays, dining vouchers by The BIG Group, cloud-based music streaming memberships by WOWLOUD, shopping vouchers from Debenhams and luxury jewelries by Amee Philips.