MINI by PUMA, Driving Style Meets Sporting Fashion

MINI by PUMA

MINI and PUMA seal a multi year licence partnership. Joint collection to 

feature clothing, shoes and accessories for the sporty, urban lifestyle.

The first MINI by PUMA collection was launched at the Stadium in Pavilion KL features sporty yet stylish unisex bags and accessories, including larger weekend bans, compact handbags and wallets. The cleverly designed interior compartments and zips make for practical bags with ample storage. The strap and handle designs are inspired by MINI seatbelts. 

Automotive manufacturer MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership Over a period of several years. The collaboration brings together two innovative and iconic brands with a long standing passion for functionality, performance and design, and centres on a joint collection of clothing, shoes and accessories for the sporty, urban lifestyle. This latest collaboration with PUMA is the most comprehensive license agreement MINI has signed for its lifestyle collection to date.

The collection unites MINI’s ‘creative use of space’ principle and PUMA’s strengths in designing clothing, shoes and accessories. Inspired by the UK, the home of the automotive brand, the collection features British icons like the Union Jack and Bulldogs as design elements to add an extra fashionable edge. High quality materials, clean lines and contrasting linings combine to create a sleek, stylish look. 

The various models come in black with on yellow luggage tags. The bags will be complemented by a range of sneakers, which will include different models of low-cut sneakers and chukka sneakers for both men and women. The sporty, lightweight shoes have a anrrow a last and feature ‘cool Britannia’ design details. The collection’s colour palette focuses on black, white and green.

The MINI by PUMA collection will also feature a variety of fashionable clothing ranging from t-shirts to accessories like bags, footwear, jackets, polo tees.

 

The MINI by PUMA collection is already available in RSH stores and selected retailers beginning September 2012 while in PUMA stores will be in October 2012.