Madly
Kenzo… a scent that exudes
I
run, I fly, I live… and I am free;
Free
from reasons and routine;
I
am Madly Kenzo…
Kenzo’s
new feminine fragrance, Madly Kenzo EDP & EDT was launched at The Gardens
Café, The Curve. I love the colorful butterflies. The colors of the set - up
and decorations are so charming in hues of blue, purple, red, and pink to
reflect Madly Kenzo’s fragrance’s theme. The whole environment and feel of the
event was a beautiful garden surrounded by pretty, colorful and lovely
butterflies.
Charming and Lovely setup of Madly Kenzo Launch at
The Gardens Café, The Curve
Ms Nadia Heng, the host
Madly
Kenzo is the fragrance of a woman who is madly free, a woman who defies
conventions, and a woman who drives you crazy. The fragrance was being
introduced by Miss Nadia Heng, followed by a video interview with bottle
designer, Ron Arad. It was then followed by a video interview with creative
director, Patrick Guedj.
Madly
Kenzo’s TV commercial was then introduced followed by the making of the TV
commercial. After that its time to discover the scent... we were given Madly Kenzo’s butterfly clip and blotter.
The
connection with Nature: butterflies that are madly KENZO. Often used in KENZO
fabrics, butterflies have long been part of the brand. For their fragrance,
KENZO wanted them to be voluptuous, imbued with rich colours, feminine,
ultra-glamour. A burst of vitality and energy: madly free, unbridled and happy.
Free as air, like a myriad of flying butterflies, like the extravaganza of Kenzo prints. Crazy colourful fabrics and incredible patterns, inspired by nature, set a singular, happy style, collection after collection. Bursting with bright colours, red, yellow, purple, they sketch the thrill and elation of freedom.
The most interesting moment is the Cupcake DIY session. Make your own Madly Kenzo Cupcake wow!!! So nice!!! after that can take back the customized cupcake.
Guest and celebrities such as Deanna Ibrahim, Debbie Goh, Chermaine Poo and Lawrence Wong showed their support at the event.
Debbie Goh
Lawrence Wong
Nadia Heng
Nadia Heng, Deanna Ibrahim & Debbie Goh
Liling, Jack & Ying Fong
Jack & Trixie with Sephora Group
Madly Kenzo EDP Fragrance
The
fragrance has a strong personality, and an extremely sensual, distinctive
trail. Its original structure does not fall into a classic three-tiered
olfactory pyramid made of top-heart-base notes. It unfolds into a potent heart
of Heliotrope flower, madly dosed and combined with three natural raw
ingredients: orange blossom, Bulgarian rose and vanilla.
The
secret of this note rests in an anomaly… an overdose of Heliotrope flower,
rarely used in perfumes. We enter directly into the heart of the note with its
powdery accents and vanilla hints. Incense gives it a mysterious power of
attraction.
A unique composition, an
addictive fragrance, sensual and delicate, intimate and potent. Anecdote: The
HELIOTROPE is a plant that rotates to follow the movement of the sun. The
Heliotrope note lends the fragrance a floral touch tinged with vanilla.
A powerful heard of Eau de Parfum is brightened up by PEAR & LITCHI.
Madly Kenzo EDT
Fragrance
The
natural affinities between Aurélien Guichard and François Demachy enabled Kenzo
to lend a sensual and sparkling variation to the MADLY KENZO trail. By grafting
a pear and litchi accord to the lead, prolonged by a jasmine heart, they
amplified the luminosity of this new fruity floral fragrance.
Top
notes: Pear and litchi
Heart:
Heliotrope flower and jasmine
Base
notes: Cedar and musks
Madly Kenzo Fragrance
Bottle and Packaging
For
the bottle, Kenzo wanted an abstract design created by a free spirit. Right
from the start, Kenzo knew that they wanted a bottle designed by Ron Arad
because his personality and his work are perfectly suited to the story they
wanted to tell through this fragrance.
Ron
Arad invented a butterfly wing in motion. True to his fine sculptural
vocabulary infused with curves, he recreated the stylised nature so dear to
Kenzo. Born in Tel Aviv and living in London, Ron Arad is an out of ordinary
designer and one of the most nonconformist and impertinent of inventors. This
is his second collaboration with Kenzo. His motto, no discipline! could well be
this fragrance’s leitmotiv.
Pricing
of Madly Kenzo EDP:
80ml
EDP Spray : RM 344
50ml
EDP Spray : RM 284
30ml
EDP Spray : RM 203
Pricing
of Madly Kenzo EDT:
80ml
EDP Spray : RM 308
50ml
EDP Spray : RM 257
30ml
EDP Spray : RM 182
The
fragrances are available at all leading departmental stores such as Parkson,
Isetan, Metrojaya, Jusco, Sogo, Robinsons and Sephora.
The
House of KENZO was founded in Paris in 1970 by Takada Kenzo. Kenzo, a native of
Himeiji, Japan, attended Tokyo’s prestigious Bunka Fashion College as one of
its first male students before making the move from Tokyo to Paris, where he
opened his first boutique, “Jungle Jap.” He surprised the fashion world with
his originality and the apparent celebration of diverse cultures, nature and
colors in his designs.
Following
his success in the 1970s, he launched a series of new collections for men,
women and children before creating KENZO PARFUMS in 1987 and launching his
first women’s fragrance in 1988, “ça sent beau,” which was an immediate
success. Since 1988, KENZO PARFUMS has been the creator of some of the most
groundbreaking fragrances of the past decades, such as Flower by Kenzo, Kenzo
Amour, L’eau par Kenzo, and Summer by Kenzo.
In
1993, the KENZO brand joined the LVMH Moet Hennessy Louis Vuitton company. This
year, Kenzo launched two new feminine lines – MADLY KENZO EDP & EDT.
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