Denim & Supply Ralph Lauren Fall 2012 Collection in Fashion Avenue, Pavilion Kuala Lumpur

Denim & Supply Ralph Lauren first boutique in Fashion Avenue, Pavilion KL

Anchored in Ralph Lauren’s authentic American heritage, Denim & Supply Ralph Lauren offers a new approach to denim and sportswear, capturing the weathered character of vintage-inspired pieces and effortlessly styling them with an eclectic spirit. Earthy and bohemian with an emphasis on rugged individualism, Denim & Supply Ralph Lauren is a modern statement of free-spirited, down-to-earth style.

For Fall 2012, the Indigo Lake collection, characterized by a moody palette, is bohemian and romantic, with dark floral gypsy dresses, printed kimono tops and indigo crop sweaters. Unexpected juxtapositions include sexy silhouettes and elegant details worn with distressed denim. Chambray and plaid work shirts and rock ’n’ roll–inspired outerwear—a fringed black leather motorcycle jacket and Sherpa-collar denim trucker jacket—are effortlessly rugged. Cargo pants are updated in faded navy with touches of paint splatter.

The Earth Warrior collection is rooted in the brand’s “live free” tradition. Autumn shades and luxe textures create an eclectic outdoorsy collection. Earthy brown leather is a highlight, crafted into skinny jeans and sexy shorts. Accents of suede are found throughout. Sweater silhouettes range from a cropped pointelle to a beacon-patterned fringed cardigan. Paint-splattered camo overalls and “homespun” wool high-low skirts look rustic yet new. Delicate paisley, lace and chiffon tops offer a feminine balance.

AVICII And Denim & Supply Ralph Lauren Debut Exclusive Remix of Latest Hit “Silhouettes” In New Music Video

Denim & Supply Ralph Lauren and the rising global superstar, Avicii, released their co-produced music video which includes an exclusive remix of his latest hit, “Silhouettes,” depicting a captivated crowd enthralled by the heart-pounding music from the GRAMMY®-nominated DJ.

The music video and remix are part Avicii’s collaboration with the Denim & Supply Ralph Lauren Fall 2012 campaign. Featuring a powerhouse vocal from fellow Swede Salem Al Fakir, “Silhouettes” is yet another flawless musical showcase from one of the biggest EDM stars in the world. The video was shot in New York City with lucky Avicii fans in the crowd.

“There are so many ideas that come up when you’re crafting a new track. It’s exciting to be able to go back and remix a song like ‘Silhouettes’, to find a whole new direction to take the creative energy,” said Avicii. “And filming the video was a blast. I think we were able to stay true to thespirit of the song, as well as the inspiration behind the Denim & Supply Ralph Lauren brand.”

About AVICII

Grammy nominated Swedish DJ, remixer, and producer Avicii, born Tim Bergling, is best known for his international mega-hit “Le7els” which conquered club charts worldwide , racked up over 40 million YouTube views and received two MTV Music Video Award nominations for Best Choreography and Best Electronic Dance Music Video. 

Declared the “Tune of 2011” by David Guetta in DJ Mag, which also placed the 22-year-old Swede at No. 6 on its yearly poll of the Top 100 DJs after just two years of performing.  Avicii is part of the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds.  He has headlined such colossal events as Tomorrowland, Dance Valley, Street Parade and IDentity festival.  

This year, he headlined the ULTRA Music Festival, Electric Daisy Carnival, performed at Coachella and at Lollapalooza in August. Avicii’s current single “Silhouettes” is out now on LE7ELS/Interscope Records. Featuring a powerhouse vocal from fellow Swede Salem Al Fakir, “Silhouettes” is yet another flawless musical showcase from one of the biggest EDM stars in the world.

About Denim & Supply Ralph Lauren

Denim & Supply Ralph Lauren was born out of the warehouse and artist communities of Brooklyn, New York--young painters, poets, musicians and visionaries working together to generate a creative spirit in the middle of the city. The brand was launched in Fall 2011. Appealing to the millennial generation that prides itself on creating personal style through self-expression and individuality, Denim & Supply Ralph Lauren offers a new approach to denim and jeans wear, capturing the weathered character of vintage-inspired pieces and effortlessly styling them with an independent spirit. Earthy, bohemian and rugged, Denim & Supply Ralph Lauren is a modern statement of free-spirited, down-to-earth style.

Denim & Supply Ralph Lauren Pavilion Kuala Lumpur, Malaysia

Lot No: Lot 3.34.00, 3.35.00 & 3.36.00, Fashion Avenue, Pavilion KL