Adidas adiPure 360 - Born For The Gym

With the festivities and holiday seasons over, it’s time to head to the gym again. Start training and get fit plus get back the shape. Looking for the right pair of gym shoes? Adidas launched the new adiPure 360 training shoe: a multi-directional and multi-purpose training shoe. The adiPure 360 is designed primarily for the gym.

Using super light and flexible materials, it features the latest in technology to support multidirectional movement, and the anatomically designed shoe provides comfort and support throughout every stretch, every squat and every exercise during your workout. It helps to build natural strength, agility and balance and designed to make muscles work harder during exercise.   

The design and overall flexibility of the adiPure 360 promotes unrestricted movement and harnesses the body’s mechanics, and aims to strengthen the muscles in the feet, toes, ankles and lower legs, whilst offering a natural feel that is one step from being barefoot- but with the increased foot protection needed during a workout. 

Adrian Carney adidas’ Category Manager for Men’s Training Footwear comments on the innovation and objective behind the development of the adiPure 360: “The foot is a highly complex part of the body - in fact you could say that a lot of engineering went into its design and function! To get the most out of a workout, it’s important to focus on how your feet interact with the ground in almost the same way you think about how your hands interact with a ball or a bat during sports.  Using your foot’s natural power and movement can help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.” 

“The adiPure 360 is multi-purpose shoe, designed with the gym in mind. We focused on solving the problem of ill-fitting and inappropriate footwear undermining the efficiency of an individual’s workout. We identified that a custom made shoe designed to harness the unique movements a person typically makes during their workout was a solution.” 

Some pictures at the adipure 360 launch

The adiPure 360 will be on tour around the Klang Valley and East Malaysia for fans and customers over the next 6 weeks at the following locations:-

• 21st – 23rd September: Pavilion, KL

• 28th – 30th September: Berjaya Times Square, KL

• 12th-14th October: Sunway Pyramid, PJ

• 19th – 21st October: Palms Square, Kota Kinabalu

• 26th – 28th October: 1Borneo, Kota Kinabalu

The adipure 360 is available for both men and women at the adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens and Empire Subang and retails at RM350.

For more information on adidas Running, please visit our social media newsroom www.news.adidas.com