Tiffany & Co. Debuts A Bridal Sparkling Campaign to Commemorates Tiffany’s 175th Anniversary

Love is in the air this September… when I stepped into Tiffany & Co. that day my eyes is like omg I can’t resist and my heart is melting… Tiffany & Co. the jeweler of legendary symbols of true love launched its sparkling bridal campaign on monday 3^rd Sept, 2012 at Pavilion Kuala Lumpur with the debut of an enchanting wedding-inspired display being showcased for the very first time in Malaysia.

Tiffany & Co. sparkling bridal campaign take place from 1^st to 30^thSept 2012 in conjunction with Tiffany’s 175th Anniversary. To celebrate the brand’s rich legacy that is synonymous with romance, elegance, exquisite diamonds and timeless designs that, like everlasting love, will last a lifetime.

Toasting the Tiffany & Co bridal campaign in Malaysia

From L to R: Amy Lim of Arada Design, Eric Wong – Country Marketing Director of Citibank Malaysia, Marianne Liow – GM of Tiffany & Co Malaysia, Timothy Murphy – master hand engraver of Tiffany & Co, Yong Kee Nyap – Assistant GM,
Sales & Marketing Division of Olympus Malaysia,

Aida Phang – Brand Manager of GH Mumm from Pernod Ricard Malaysia

During the whole duration of the campaign a special wedding-inspired installation will be on display at the Couture precinct of Pavilion Kuala Lumpur. The display comprises of a 6-ft cake designed to look like stacks of Tiffany blue boxes aptly flanked by GH Mumm champagne bottles as well as smaller cakes brandishing Tiffany’s iconic bridal jewelry. The cakes were specially made by the illustrious Hilton Hotel Kuala Lumpur.

Tiffany wedding-inspired installation featured cake toppers reflecting the multicultural diversity of Malaysia. With four mini cakes, each was finished off with a cute handmade cake topper featuring a Malay, Chinese, Indian and Western couple.

Four mini cakes cake with toppers reflecting the multicultural diversity of Malaysia

No celebration is complete without GH Mumm champagne

Mini wedding cakes to take home courtesy of Hilton KL

This special debut was made even more extraordinary with the appearance of Tiffany’s master engraver, Timothy Murphy, who is based in New York and he is in Kuala Lumpur from 3 to 6 Sept to demonstrate the brand’s iconic style of engraving.

Mr. Timothy Murphy, Tiffany’s Master Engraver

This dragon engraved tag nice?

“Our endeavor is to present the Tiffany & Co brand as an iconic staple for grand celebrations and romantic gestures in a way that has never been seen before in Malaysia. Our vision was to display our bridal collection in a new, eye-catching manner. We also wanted to take this opportunity to commemorate Merdeka and Malaysia Day with a localized interpretation for our wedding installation. It is about honoring the special moments in life with a gift from Tiffany, like the Tiffany Setting, introduced in 1886 and still the world’s most sought-after symbol of love. This installation demonstrates that Tiffany & Co carries a special meaning for weddings across all cultures,” said Ms Marianne Liow, General Manager of Tiffany & Co Malaysia.

Marianne Liow, Chia Tsu-Wen, Caroline Foo

Besides, this Tiffany & Co. has also forged a partnership with Citibank, offering Citibank credit card holders special gifts when they make a purchase at Tiffany’s stores in Pavilion KL and KLCC. The bridal campaign will launch one year collaboration between Tiffany and Citibank, giving shoppers more reason to indulge in gifts for themselves and their loved ones.

To capture special moments, shoppers who make any purchase at the Tiffany stores in KLCC and Pavilion KL during the month of September will be entitled to a special gift from Olympus.

With the bridal campaign launch, Tiffany has also debuted a 4-carat and 3-carat diamond engagement ring at the KLCC and Pavilion KL stores respectively for clients looking to give their special someone a gift that will last a lifetime.

More snapshots at the event