Small Mission, Big Entertainment. Sitcom Small Mission Enterprise (S.M.E) Premieres at Pavilion Kuala Lumpur

You know you’re in for a treat when you’re at GSC’s Pavilion Kuala Lumpur for Malaysia SME aptly titled Small Mission Enterprise (S.M.E) screening. Celebrities such as Azura Zainal, Ludwig, Xandria Ooi, Yuri Wong, Megan Tan and Cecilia Yong showed their avid support while cast members Baki Zainal, Ash Nair, Alvin Wong, Ruzana Ibrahim, Adibah Noor, Indi Nadarajah and the delectable Chelsia Ng enlivened the proceedings with their presence. Refreshments and canapés were rolled out to welcome hundreds of guests and members of the media.

Dian Sharlin and David Ng of DHL Express Malaysia Sdn Bhd

Emcee, Dian Sharlin welcomed guests to the premiere of Small Mission Enterprise (S.M.E) presented by Malaysia SME, a partnership that aspiring Davids among today’s sea of corporate Goliaths will appreciate the light-hearted approach taken by Malaysia SME when it comes to edutainment that isn’t condescending, dry and preachy.  Wayne Lim, CEO of Malaysia SME delivered the opening speech and thanked everyone for making time to celebrate the launch of the much anticipated sitcom.   

Dian Sharlin and Emmanuel Nivet of AXA Affin General Issurance Berhad

Dian Sharlin and Melvyn Ho of Canon Marketing Malaysia Sdn Bhd

A tongue-in-cheek take on Small Medium Enterprises, the sitcom will be Malaysia SME’s first foray into television, and it has the makings of a rib-tickling affair even as it looks to create awareness of the various stumbling-blocks encountered by entrepreneurs from all walks of life – whether it be a family stationary business, a tailoring shop or a pastry café. The quirky premise pays tribute to the gung-ho spirit and determination of those who decide to strike out on their own accord. 

Small Mission Enterprise (S.M.E) director Douglas Lim, who also took to the stage, credited the successful completion of the project to a strong story concept that never wavered from its quest to inject the technical know-hows of running a small business into light-hearted premise.

When the velvet cordons were lifted, guests made their way into the screening theatre where episode one and teasers from subsequent episodes were premiered for the first time with audience given their first introduction to  Mohan (Ash Nair),  Zam (Baki Zainal) and Jose (Alvin Wong) as they embarked on their entrepreneurial journey.

Every week, the sitcom introduces different thematic plots that will present different dilemmas faced in business and possible solutions available for SMEs. The first episode will be aired on NTV 7 on Oct 4^th, 2012 and subsequently be aired every Thursday at 9pm. From registering the business, logistics, risk management, office automation, human resource and taxation, serious issues are given a hilarious spin that is guaranteed to tickle your funny bone. And judging from the reaction of the audience, Small Mission Enterprise (S.M.E) was definitely off to a rousing start. 

 

SME casts and sponsors

Cast members was later joined on stage by Wayne Lim, Douglas Lim, David Ng of DHL Express (Malaysia) Sdn Bhd, Melvyn Ho of Canon Marketing (Malaysia) Sdn Bhd and Emmanuel Nivet of AXA Affin General Insurance Berhad for a group photo opportunity.  Respective Co Sponsors were also present; Inland Revenue Board of Malaysia, Syarikat Suruhanjaya Malaysia, Pembangunan Sumber Manusia Berhad, Mitsubishi Motors Malaysia Sdn Bhd, Oris Watch and Sage Software Sdn Bhd.