Samsung Partnership with Alt Media Providing Wider Content for Samsung SMART TV with Tonton TV Application

(From left) Paul Moss, General Manager, Platforms and Technology, Alt Media; Lam Swee Kim, Group General Manager, New Media and Integrated Marketing, Media Prima Berhad; Dato’ Zainul Arifin Mohammed Isa, Head of New Media, Media Prima Berhad; Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics; Jimmy Tan, CE Business Director, Samsung Malaysia Electronics and Wong Fatt Weng, Marketing Director, Samsung Malaysia Electronics

Samsung Malaysia Electronics embarked on a new partnership with Alt Media Sdn Bhd to expand its variety of content offerings for the Samsung SMART TV. Alt Media is a fully-owned subsidiary of Media Prima Berhad, Malaysia’s leading media conglomerate, which owns and operates Malaysia’s No. 1 video portal, Tonton.

Inaugurating a new and dynamic partnership, Kwon Jae Hoon, Managing Director, 

Samsung Malaysia Electronics, giving his speech during the MoU signing ceremony 

held at Sri Pentas, Bandar Utama

  Offering Samsung SMART TV customers massive content – Lam Swee Kim, Group General Manager, New Media and Integrated Marketing, Media Prima Berhad, giving her speech

The partnership was officiated through a Memorandum of Understanding (MoU) signing ceremony, held earlier this week at Sri Pentas, Bandar Utama. This collaboration will see the development of Malaysia’s first entertainment streaming application on a SMART TV platform with Tonton, which provides catch-up TV service for contents aired on TV channels, online portals and radio stations within the conglomerate. This includes TV3, ntv7, 8TV, TV9, Gua TV, Fly TV, Hot TV, One TV and many more.

 Contemplating the new and dynamic partnership and the choices it offers Samsung SMART TV customers, the panel listens intently to Jimmy Tan, CE Business Director, Samsung Malaysia Electronics (second from right), as he addressed questions from the media. With him were (from left) Paul Moss, General Manager, Platforms and Technology, Alt Media; Lam Swee Kim, Group General Manager, New Media and Integrated Marketing, Media Prima Berhad; Dato’ Zainul Arifin Mohammed Isa, Head of New Media, Media Prima Berhad; Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics and Wong Fatt Weng, Marketing Director, Samsung Malaysia 

This innovative application, which is currently in the development stage, will enable consumers to enjoy an array of local and international contents that cater to a diverse group of users – all on the Samsung SMART TV. Not only do users get to catch-up on their favourite television programmes at any time – and in the comfort of their own home with Samsung SMART TV.

A partnership to offer greater choice to the greatest number – Jimmy Tan, CE Business Director, Samsung Malaysia Electronics addressing the questions from the media on the Tonton TV Application developed for Samsung SMART TV

 A new tomorrow – Paul Moss, General Manager, Platforms and Technology, Alt Media addressing questions from the media on the Tonton TV Application developed for Samsung SMART TV

The Tonton TV application, which will be made available to Samsung SMART TV users by December 2012, enable them to access Tonton’s library of movies and TV programmes, such as Buletin Utama, Wanita Hari Ini, Bella, Ho Chak and Muzik Muzik at the tip of their fingers, without the hassle of logging on through a separate computing device. Uploaded to Tonton’s system within two hours after the programmes are originally aired on the respective channels, SMART TV users can now bury qualms over missing out on their favourite programmes by watching them through Tonton TV Application. 

For more information on Samsung’s SMART TV and Samsung TV Apps, please visit www.samsung.com/my Samsung Malaysia Facebook page https://www.facebook.com/samsungmalaysia

To find out about the wide array of content offerings available on Tonton, l

og on to www.tonton.com.my