Launch of Swiss Line Web Shop

Consumer want to shop when they want, how they want, and where they want. With the express desire to make customers lives just that little bit easier and extend the reach of Swiss line brand, while standardizing prices across the globe and competing with the grey market, the launch of Swiss line Web Shop at www.shopswissline.com

“It was important to mirror on our web shop the retail shopping experience customers have come to expect from Swiss line in the department stores, spas and perfurmeries throughout the world,” explains Prince Michaël Massalsky, founder and president of Swiss line. “We wanted the consumer`s transactional and emotional experience with the brand to be as rewarding online as it is offline.”

Swiss line partnered with Neue Media (www.neue-media.co.uk), a UK-based e-commence agency specializing in creative commerce for health, beauty and cosmetic brands. As readability and visual impact were of great importance to Swiss line, the shop has been designed to reflect the Swiss Style of graphic design - clean, fresh and quick and easy to navigate.

The secret to selling skincare products online is addressing the consumers` needs and concerns, says Nic Aylett, Managing Director at Neue Media. “Consumers simply want to be able to feel good about themselves. They want to achieve the goal of looking the best they can.

Swiss line is known for its high quality skincare ranges, each focusing on a specific consumer need, so our objective from the start was to ensure the user journey, navigation and content structure reflected this, creating an emotional connection between the consumers and the products.”

The Shopping Experience

The easy-to-navigate web shop provides consumers with 5 different ways to shop: via collection, skincare concerns, the skin`s needs, product types and the newest launches, so regardless of whether or not the customer is familiar with the brand and products, the experience is seamless.

People looking for a complete skincare analysis with a comprehensive product treatment plan, can use the Skincare Analysis tool, an advanced program developed to select the best products suited to the customer’s skin type, preferences and needs. It also provides an overview of additional care the customer might like to consider.

With every purchase, the customer is given the opportunity to select three free samples of her choice, and the option to have her products gift-wrapped at no additional charge.

The Social Element

Reinforcing the social element of shopping, and helping to build the emotional connection with the brand, consumers have the opportunity to write/read honest reviews about the products.

This harnesses genuine advocacy in an interactive platform and weaves the consumers`experiences into the brand’s narrative and identity. The shop also encompasses social sharing buttons for Facebook, Twitter, Pinterest, and Google Plus One, and enables consumers to send product pages to their friends.

The Customer

The shop will be available to customers worldwide in all of the markets where Swiss line currently doesn`t have a distributor, with the exception of Switzerland, where the products will be available both in the existing retail locations and via the web shop.

Swiss Line

Swiss line, a revolutionary, anti-aging Swiss skincare brand with both a consumer and professional range, combines a proud heritage in the field of cellular therapy, a paramedical approach to beauty and a penchant for innovation. Founded in 1989 in Zurich, Switzerland by Prince Michaël Massalsky, the company traces its heritage back to Switzerland’s Clinique Lemana, a pioneer in the field of cellular therapy.