Himalaya Kiss Me Neem Mobile Truck Campaign Launch at SACC Mall, Shah Alam. Himalaya Pitches Better Health Proposition For Youth

Have you spotted any Himalaya Kiss Me Neem Mobile Truck recently??? Today they are at UNISEL, Klang. Catch them if you can until 6pm today. There will be lots of fun activities and games. 

Himalaya Kiss Me Neem Mobile Truck stop at Shah Alam CC Mall

Himalaya is engaging youth by empowering them to make proactive choices in using natural products to lead healthier lives. In promoting the campaign, Himalaya will be using the Neem Mobile Truck to visit three shopping malls and six universities in the Klang Valley, starting with a stop at MMU Cyberjaya from 10am to 6pm on 6 Sept 2012. 

 Prema Yin

The campaign was officially launched on 8 Sept 2012 at the Shah Alam CC Mall with special appearance by celebrities Prema Yin.

This campaign aims to re-launch the Himalaya Neem range and highlight the significance of its herbal properties used as a natural therapy for various skin diseases. Neem, or its scientific name, Azadirachta Indica, has anti-bacterial, anti-fungal, and blood purifying properties. It keeps skin healthy and gives it a glow, and is useful in the prevention and reduction of skin disease effects. The tree stem, root, and bark possess astringent, tonic, and anti-periodic properties. The bark is beneficial in malarial fever and useful in cutaneous diseases. 

Denise Yan, General Manager of Marketing of Embun Elit

“Our goal is to educate the younger generation about the goodness of Himalaya’s herbal range of natural products, particularly the Neem skin care range,” says Denise Yan, General Manager of Marketing of Embun Elit, the distributor of Himalaya products in Malaysia. “Through this youth-targeted campaign, we hope to emphasize the importance of skin care and general well-being by using natural products.”

The Neem Mobile Truck will be travelling around Klang Valley from 1 September. Anyone who spots the truck and takes a photo can redeem prizes at selected stops. Among the activities planned during the Neem Mobile Truck stops include Xbox games, lucky draws, and games. Himalaya experts will also be available to produce free skin consultation. For more information and the Himalaya Neem Mobile Truck location details you can check HERE.  

As part of the campaign, Himalaya will be participating in the fourth edition of Youth Jam on 16 Sept 2012. The event aims to educate and inspire the youth about health, sports, IT, entrepreneurship, and creative arts through exhibitions, seminars, and competitions.

The primary objective of this year’s Youth Jam is bridging the gap between the urban and rural youths by teaching the specialised skills, enhancing their self-esteem, and the vital need to make healthy lifestyle choices. More than 50,000 youths are expected to attend this year’s Youth Jam.

 

 Himalaya develops safe, natural, and innovative products to help people globally. Himalaya uses the tools of modern science and ayuvedic traditions to create a full range of pharmaceutical, personal care, and baby care products.