Estee Lauder to Unveil Osiao

  

Middle of Oct 2012, next month the cosmetics company, known as the maker of popular brands like Estee Lauder, Clinique and Bobbi Brown, plans to introduce a hybrid East meets West beauty line called Osiao (pronounced O-Shao).

Developed at a company research institute in Shanghai and manufactured in Japan, the cosmetics line is aimed initially at customers in China and is scheduled to go on sale first in select specialty stores in Hong Kong.

Osiao, to be launched as a premium cosmetics brand, will be available first in Hong Kong’s Lane Crawford department stores from mid-October before it is expected to be introduced to mainland China in a year or two.

The new skin care brand caters to the tastes of consumers in Asia, using the full research and development capabilities of the Lauder company. Osiao's specialized formulas, for example, contain Chinese plants like ginseng.

Osiao is the first beauty brand created under the leadership of Mr. Fabrizio Freda, President and Chief Executive Office of the Estee Lauder Companies.