Schwarzkopf Hair Care Enters Retail Market

From Left: Mr, Gary Gan, Schwarzkopf Trade Marketing Executive,

Mr. Sunny Wong, Schwarzkopf Key Account Manager, Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore), Mr. James Yong, Schwarzkopf Distributor Sales Force Manager

It was a bubbly start as the reputable German hair care brand Schwarzkopf launched their fresh entry into Malaysia retail market at Marc Residence Kuala Lumpur on May 30, 2012.

Models with the newly launched Schwarzkopf Extra Care series

Schwarzkopf has already stamped its mark in gaining the market share of the hair care products in the fast moving consumer goods (FMCG) segment of other countries. Among the countries taking the lead are Germany, Australia, New Zealand, Thailand and China. For instance, in Australia, Schwarzkopf is the market leader in the retail hair treatment and hair styling categories. Likewise in Thailand, Schwarzkopf ranks 1st in the retail hair colourant market.

 The models with , Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore)

"Previously, the brand's salon professional hair care products are marketed to highly regarded professional hairdressing salons at premium rates. We want to expand Schwarzkopf’s business and brand presence by reaching out to the masses. The plan to go into retail stores will certainly strengthen the brand's status as a major player in the industry. Our aim is to offer consumers with high quality products at affordable prices," said Mr. Markus Daburger, General Manager of Henkel Cosmetics Malaysia & Singapore.

“In Malaysia, we are entering the hair care, hair colorant and hair styling categories. We aim to grow our business by continually expanding our product offerings in these categories, making them more attractive and valuable to our consumers" said Daburger.

Hair Styling Demo Using Schwarzkopf got2b range

 Nadia Heng, Miss World Malaysia 2010 with the Schwarzkopf Extra Care Ultimate Repair Shampoo



Model with the Schwarzkopf Palette DELUXE Hair Color



Model with the Schwarzkopf Extra Care Hydro Collagen Shampoo & Conditioner 


Schwarzkopf Freshlight Hair Color

Schwarzkopf hair Care Product Range That Available in Malaysia Market

Schwarzkopf Extra Care shampoo, conditioner and treatment

There are five sub-lines to suit different haircare needs - Ultimate Repair, Hydro Collagen, Q10, Shea Cashmere and Anti Dandruff. The Extra Care range of products is powered by the most innovative core technology - Liquid Keratin, a highly effective hair repair technology. Where conventional hair repair simply places a coat over the hair to give it a healthy appearance, this new technology actually fills the gaps in the hair cuticle, repairing hair from the inside to the surface using hair identical particles.

Schwarzkopf Extra Care Ultimate Repair

ULTIMATE REPAIR SHAMPOO 350ml RM 18.90

ULTIMATE REPAIR CONDITIONER 350ml RM 18.90

ULTIMATE REPAIR TREATMENT MASK 150ml RM 18.90

ULTIMATE REPAIR BI-PHASE TREATMENT SPRAY RM 29.90

ULTIMATE REPAIR SERUM (RINSE-OFF TREATMENT) RM7.90

Schwarzkopf Extra Care Q10

Q10 RECHARGE SHAMPOO 350ml RM 18.90

Q10 RECHARGE CONDITIONER 350ml RM 18.90

Q10 RECHARGE TREATMENT MASK 150ml RM 18.90

Schwarzkopf Extra Care Q10 Recharge Treatment Mask repairs the hair damage and

Q10 RECHARGE GLOSS INTENSIVE SERUM (RINSE-OFF TRT) RM7.90

Schwarzkopf Extra Care Hydro Collagen

HYDRO COLLAGEN SHAMPOO 350ml RM 18.90

HYDRO COLLAGEN CONDITIONER 350ml RM 18.90

HYDRO COLLAGEN TREATMENT MASK 150ml RM 18.90

HYDRO COLLAGEN EXPRESS REPAIR DAILY TREATMENT SPRAY RM29.90

Schwarzkopf Extra Care Shea Cashmere

SHEA CASHMERE SHAMPOO 350ml RM 18.90

SHEA CASHMERE CONDITIONER 350ml RM 18.90

SHEA CASHMERE TREATMENT MASK 150ml RM18.90

Schwarzkopf Extra Care Anti Dandruff

ANTI-DANDRUFF REPAIR SHAMPOO 350ml RM18.90

ANTI-DANDRUFF REPAIR CONDITIONER 350ml RM18.90

Hair Coloring

Schwarzkopf offers the complete line-up of Freshlight and Palette, with the choices from grey covering naturals to vibrant, intensive shades. 


Freshlight, originating from Japan, features immensely popular shades of hair colours that are young and trendy. Instead of featuring colour shades on conventional female models on the packaging, Freshlight adopts the unique and refreshing approach of featuring various shades on the hugely popular collectible doll, Blythe™.

Schwarzkopf Hair Colour Series – Freshlight

Freshlight Foam 105ml RM 37.95 - BERRY ASH, CARAMEL BROWN, MELTY CHERRY, LEMON BLOND

Freshlight adopts the unique and refreshing approach of featuring various shades on the hugely popular collectible doll, Blythe™. Easy Foam System wraps around each strand of hair just like shampoo to give evenly colored and beautiful, shiny hair. Absolutely no dripping.

Schwarzkopf Hair Colour Series – Freshlight

Freshlight Hair Colour 135ml RM 34.95 - 

PASSION BLOND, MELTY MOCHA, CLEAR ASH, CHAMPAGNE PINK, MYST BEIGE, SWEET APRICOT

High quality crème coloration with easy to apply formulation for vivid hair colors with glossy shine. Home coloring made convenient with comb-type dispenser.

Palette, there is Palette DELUXE Intensive Oil Care Color – the first permanent coloration enriched with 7 oils (Marula Oil, Argan Oil, Sesame Oil, Almond Oil, Olive Oil, Apricot Kernel Oil and Macademia Nut Oil) for a new dimension of nourishment, shine and colour richness.

Schwarzkopf Palette Deluxe Intensive Oil Care Colour & Intensive Colour Crème

Palette Deluxe 115ml RM 23.95 - COLOR 1-0, COLOR 3-0, COLOR 3-65, COLOR 5-1, COLOR 7-4, COLOR 9-4, COLOR 5-68, COLOR 4-88

Enjoy Palette DELUXE Intensive Oil Care Color – The first Palette permanent coloration with oils enriched with intense color pigments, embedded in a rich formula with nurturing oils.

Schwarzkopf Palette Deluxe Intensive Oil Care Colour & Intensive Colour Crème

Palette Intensive Colour Creme 100ml RM 19.95 - COLOR CREAM 1-0, COLOR CREAM 3-0, COLOR CREAM 3-65, COLOR CREAM 3-68, COLOR CREAM 4-0, COLOR CREAM 4-5, COLOR CREAM 5-0, COLOR CREAM 4-89, COLOR CREAM 4-60, COLOR CREAM 5-68

Enjoy colourful moments with the Palette Intensive Colour Crème! Contains nourishing Gelee Royale to give long lasting color with vivid shine. This rich colour crème also provides perfect grey coverage.

Hair Styling Products

Got2b, the street-inspired styling products. There is a product available to suit every part of your styling routine, so you can create and recreate the most up-to-date styles. Fancy a bit of hold? Have a fetish for spikes? Want to out shine or smooth down? Whatever your style, it's got to be got2b – Attitude for hair! The products from Got2b are Chaos Fibre Gum, Playful Matt Paste, Rockin’ it Strong Styling Wax, Freeze Up Styling Gel and Guardian Angel Straightening+Iron Spray. 

Schwarzkopf Got2b

FREEZE UP – GEL – RM14.90

GUARDIAN ANGEL HEAT PROTECTION – SPRAY RM29.90

CHAOS FIBRE – GUM RM24.90

PLAYFUL MATT – PASTE RM24.90

ROCKIN' IT – WAX RM24.90

 All these products from Schwarzkopf will hit the shelves of pharmacies, hypermarkets and supermarkets nationwide from June 2012 onwards.

For further information, please visit

Schwarzkopf Website 

Henkel Website