Versace Yellow Diamond Fragrance Launch at Pavilion KL ~ Surprises, Moves and Facinates

"The yellow colour recalls the brightness, sensuality and great energy of this fragrance, able to depict and emphasize the charm and femininity of a woman"

Donatella Versace

The Versace new feminine fragrance, Yellow Diamond was launched on 21^st Feb with entertaining performance and cocktail at Centre Court, Pavilion Kuala Lumpur.

Shawn Lee, a talented beat boxer and Dennis Lau, a well-known local Electric Violinist were there to performer and hype up the launch.

From left: Jack Chia, Alan Yun and Chermaine Poo (the emcee)

Patricia Knudsen and Jehan Miskin have been invited on stage to do beat box under the guide by Shawn Lee and each of them has received a Versace silk scarf worth RM800 each as a complimentary for joining.

Versace Yellow Diamond is the new luxury fragrance by Versace. The fragrance expresses the charm and femininity of a woman. Yellow Diamond simultaneously expresses the confident in a woman’s charm, in harmony with the unmistakable glamour of Versace. Pure as sunlight, an extraordinary bright hue that radiates with a fiery intensity, sparkling the way that only a diamond can. Pure sensuality, pure transparency, pure light: once more an authentic jewel of rare beauty unveiled in a fresh and vivid floral perfume; a new, captivating and voluptuous fragrance of true femininity, confident in her charm.

The top note of Versace Yellow Diamond consists of the citron from Diamante, pear sorbet, bergamot and neroli; Middle note consists of orange blossom, freesia, mimosa and nymphea; Base note consists of ambery woods, palo santo wood and musk. The very elegant and faceted crystal cap seals a bouquet of extreme pureness. Cut as a real diamond, it creates amazing effects and games of light. The design of the box is inspired by a characteristic baroque Versace decoration, a very sumptuous and refined dress for the most rare and desired jewel.

Yellow Diamond

The fragrance unveils like a burst of light, gleaming and glistening.

Surprises

the crystalline luminosity of citron from Diamante

the generous freshness of a pear sorbet

fused amongst sparkling notes of bergamot and dynamic accents of neroli

Moves

the rare elegance of orange blossom

shines through the light of freesia and mimosa

and the natural transparency of nymphea

Fascinates

the sensuality of ambery woods

the sunny and vibrant character of palo santo wood

the refined presence of musk

The official face of the Versace Yellow Diamond is embodied by the Australian top model Abbey Lee Kershaw and photographed by Mario Testino with the creative direction of Donatella Versace in Paris.

The Yellow Diamond campaign and promotions in my previous post click HERE

Yellow Diamond Fragrance Launch at Centre Court, Pavilion KL

Among the attendees were the press, beauty publications, key retailers and local celebrities such as Amber Chia, Soo Wincci, Carrie Lee, Tan Ley Teng, Patricia Knudsen, Chelsia Ng, Emily Lim, Peter Davis, Jehan Miskin, and Alan Yun. Each of the celebrity has received a token of appreciation –
Versace Yellow Diamond fragrance from Mr. Raymond Teo,
COO of Parkson Corporation and Mr. Vinod, the CEO of Prestige Products

The guests, media and associates

Amber Chia and Belinda Chong

Tan Ley Teng

Lester Chew from Feminine Magazine has been the lucky winner of the event to receive a Versace silk scarf worth RM800 when Mr. Raymond, COO of Parkson Corporation drawn his name card from a bowl.