PUMA Announces Mercedes GP Petronas and BMW Motorsport Partnerships

PUMA further strengthened its presence in the world of motorsport in 2012 by cementing two new partnerships with top manufacturers and teams. From 1 January 2012, PUMA became the exclusive licensing partner to MERCEDES GP PETRONAS for footwear, apparel and accessories in a multi-year partnership agreement. Under the agreement, PUMA is also an official Team Partner and will receive prominent branding locations on the MGP W03, the team’s 2012 race car, and on all race and teamwear products. PUMA will also provide MERCEDES GP PETRONAS with its latest innovations of fireproof racewear for the team’s drivers and all technical pit personnel.

In another landmark agreement, PUMA announced in February a multi-year partnership with BMW Motorsport. From 1 Feb 2012, the global SportLifestyle brand became the Official Supplier of team apparels and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as the 24-hour Nürburgring pursuit.  PUMA will also assume the role of Exclusive Licensed Partner for BMW Motorsport in the Footwear, Apparel and Accessories product categories.

  

For more information please visit PUMA Malaysia Facebook