From Left to Right: Mr. Philip Phay, Asst. Manager, RME Marketing Recording Media & Energy Division, Sony Malaysia; Mr. Koji Nagero, Deputy General Manager, Sony Personal Entertainment Division, Personal Imaging & Sound Business Group, Sony Corporation; Mr. Masaki Matsumae, Deputy General Manager, Brand Activation Management, Sony Malaysia
Sony launched its 7 new models of high performance Balanced Armature (BA) in-ear headphones featuring Sony’s new BA technology on 10th Feb at Urban Restaurant, Hotel Istana. By bringing together the best expertise and technologies across Sony, the micro-sized BA drivers are optimised for music enjoyment, giving users of the Sony Balanced Armature headphones a new high performance sound quality listening experience like no other.
Thanks to the driver’s micro-size construction and high sensitivity, Sony’s new Balanced Armature headphones are able to achieve high resolution sound, style comfort, sound isolation, and even waterproofing- all while producing great sound quality and significant performance advantages.
Opening speech and Product Introduction by Mr. Philip Phay, Assistant Manager, RME Marketing Recording Media & Energy Division, Sony Malaysia
The Sony XBA Technology presentation by Mr. Koji Nagero, Deputy General Manager, Department No.1, Sony Personal Entertainment Division, Personal Imaging & Sound Business Group, Sony Corporation
What is so special about these new headphones? The new micro size driver (1/4 the size of a 13.5mm dynamic driver) that may look tiny, but is able to deliver unparalleled intense aural experience. Freely tuneable with the ability to combine full-range, woofer, tweeter and super woofer units, the new headphones offers a wider frequency range and a highly nuanced sound experience.
“With audiophiles and music lovers in general continually in pursuit of greater sound quality, the Sony Balanced Armature headphones offers a new holistic auditory experience. These new models will forever change the way one appreciates music by catering to their individual specific needs” said Mr. Masaki Matsumae, Deputy General Manager, Brand Activation Management, Sony Malaysia .
Model: XBA-1 (RM199), XBA-2 (RM499), XBA-3 (RM899) and XBA-4 (RM1,199)
High Quality Sound Models for Common Listening
XBA-1, XBA-2, XBA-3 and XBA-4 headphones encompass one (full range), two (full range + woofer), three (full range + woofer + tweeter), and four (full range + woofer + tweeter + super woofer) BA driver units respectively – producing crystal clear sound reproduction and quality across the range of frequencies. The ability to combine woofer and tweeter drivers in addition to the standard full-range driver, would also greatly appeal to music lovers seeking an even more intensely satisfying listening experience, with bass and treble frequency ranges reproduced in even higher-fidelity.
Snugly enclosed in a newly developed double layered housing, the high-quality magnesium inner housing for the XBA-2, XBA-3 and the XBA-4, along with the Liquid Crystal Polymer of the XBA-1, holds the BA driver units rigidly in place for smooth sound response, while the special ABS material outer housing prevents unwanted vibrations for crystal clear mid-high range audio reproduction.
In addition, the micro-sized BA drivers allow for ultimate in-ear fit and comfort, with a Noise Blocking Structure that prevents sound from leaking in or out for clearer sound quality. By attenuating ambient noise and sound leakage better than headphones with Dynamic drivers – a superior listening experience is produced, improving the rich and expressive overall sound quality which audiophiles crave for.
Model: XBA-S65 (Waterproof)
Model: XBA-S65 (RM209)
Active Mobility (Waterproof Headphones)
Designed to closely match the contours of the ear, the XBA-S65 is Sony’s latest offering suitable for the sporty consumer looking for a quality audio accessory on-the-run. Washable and waterproof (waterproof standard IPX5 and IPX7), the XBA-S65 features a high sound transmission waterproof film coating, while the adjustable ear loop mechanism provides for secure, fitting comfort – all without sacrificing audio performance and maintaining top-notch sound quality.
Model: XBA-S65 and XBA-BT75
Model: XBA-BT75 (RM899)
Wireless Music on the Go (Wireless Bluetooth headsets)
Unique amongst wireless Bluetooth headsets, the XBA-BT75 is a simple and convenient wireless headset alternative – thanks to the micro-sized structures of the newly developed BA units, the battery and control IC chip were integrated in the headphones housing, enabling the removal of the battery and control box typically found in such units. The supplied carrying case even allows you to conveniently charge the headset on-the go.
Model: XBA-NC85D (RM1,399)
For the Discerning Traveller (Digital Noise Cancelling headphones)
The XBA-NC85D features the world’s first box-free design and holds claim to being the smallest and lightest in-ear digital noise cancelling headphones around today. With a sleek, compact design made possible by the headphone’s micro-sized BA driver unit and power-saving integrated DNC processor, the XBA-NC85D features extra-long battery life of up to 20 hours. When coupled with the supplied portable compact USB charge adaptor, battery life will never be a concern of the frequent traveller ever again.
With the automatic Artificial Intelligence (AI) noise cancelling function based on intuitive background analysis of environmental noise, and overall ambient noise cancellation at 97.5% , the XBA-NC85D is truly the discerning audiophile’s companion of choice.
The XBA-1, XBA-2, XBA-3 and XBA-4 come supplied with hybrid silicone rubber ear buds available in four sizes for a secure and comfortable fit, along with uniquely designed noise isolation ear buds in three sizes. The XBA-BT75 comes supplied with hybrid silicone rubber ear buds available in three sizes, while the ear buds for the XBA-S65 come supplied in four sizes. The XBA-NC85D comes with noise isolation ear buds in three sizes.
Pricing are as follows:
XBA-1 - RM199
XBA-2 - RM499
XBA-3 - RM899
XBA-4 - RM1199
XBA-BT75 - RM899
XBA-S65 - RM209
XBA-NC85D - RM1399
Model: XBA-1
Model: XBA-1
Model: XBA-2
Model: XBA-3
Model: XBA-4
Model: XBA-4
Model: XBA-S65 available in White
Model: XBA-S65 available in Black
Model: XBA-S65 adjustable ear loop
Model: XBA-BT75
Model: XBA-BT75 Controller
Model: XBA-BT75 Charger
Model: XBA-NC85D
Model: XBA-NC85D
Model: XBA-NC85D Controller
The new Sony Balanced Armature headphones are available at selected Sony outlets and authorized dealers from mid February 2012 onwards.
Visit www.sony.com.my and
Sony Malaysia Facebook for the latest information and updates
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