Ethan Juan New L’Oreal Paris Spokesman in Asia

Ethan Juan is a real revelation on the Asian continent. Born in Taiwan, he has become one of the most famous young actors on Chinese Television and especially on movies in the space of just a few years. He is a gifted actor and today his film record is proof of his talent. His style, charisma, and athletic build have catapulted him to the status of fashion icon. Ethan is adored throughout the continent and has just completed this incredible career path by becoming the new spokesman of L’Oréal Paris for Men Expert, the N°1

skincare brand for men in Asia*.

At just 29 years old, Ethan already has an excellent track record as an actor. In 2010, Ethan won the best actor of Golden Horse Award in 47th Taiwan Film Festival, one of the most important film festivals in Asia, for his film MONGA. Ethan landed his first television role in Michael the Archangel’s Dance in 2004. After subsequent appearances in movies, it was in 2007 that his face really became more famous thanks to the series Summer x Summer. In 2008, he won the Idol Drama King award for his role in the series Fated to

Love You, top rated TV series, at the annual Taipei Film Festival, one of the most influential events on the Asian acting scene.

"Ethan is an astonishing young man! I admire his endless energy and positive mindset. He gives the impression that all the roles he plays are made for him. He is great to work with and his good humor is really contagious. He perfectly represents his generation: ambitious and determined! I am delighted that he now belongs to our family of Spokespersons", says Cyril Chapuy, Global Brand President of L’Oréal Paris.

"I’m very proud to be part of the L’Oréal team! My career has already introduced me to the world of cosmetics, and I am delighted to represent the image of the new Pure & Matte skincare range by Men Expert. It is perfectly suited to young men of my age. The products are very masculine and modern, incredibly effective and they make my skin look great" says Ethan Juan.

Ethan joins the family of L’Oréal Paris Spokespersons alongside other celebrities such as Gwen Stefani, Patrick Dempsey, Daniel Wu, Gerard Butler, Gong Li, Jane Fonda, Hugh Laurie, Claudia Schiffer, Beyoncé Knowles, and Fan Bingbing.

*Based on Nielsen panels in Asia (except Japan) in 2011