Sonny Angel in Malaysia

OMG! this little boy figurine is so adorable, tell me how to resist… Sonny Angel is a cute and angelic little boy who wears all sorts of headgear. Although he can’t talk, he will always be looking out for you and soothing you with his ready smile. You can take him anywhere and everywhere you go. He will be your best companion always look at you with his angelic eyes and sweet smile. He will never complaint, gossip, jealous or give trouble. This is the reason for Sonny Angel’s existence. When you least expect it, he will be there to soothe you.

In 2004, Dreams Inc. Japan, created Sonny Angel, with the intention of it being a companion to the Office Ladies (OL). Originally standing at 8”, the Sonny Angel figurine was meant to be placed at home, accompany the OLs upon their return from work. Gradually, it has evolved to the current popular 2” collectible figurine that can be carried anywhere, and enjoyed from wherever the collector may venture.

The original Sonny Angel has movable arms and legs (pose-able) with soft baby-smelling skin and comes in his birthday suit. His birthday is on 15th May.  It is now a Collector’s item worldwide. So this month is Sonny Angel birthday month. I would like wish all the Sonny Angels in the world Happy Birthday! May you bring a lot more happiness to this world.

Sonny Angels are found in many countries worldwide, including USA, UK, France, Poland, Taiwan, South Korea, China ( Hong Kong ), Singapore, Indonesia, Thailand, Israel, Australia, New Zealand, Brazil, Italy, Belgium, Netherlands, Spain, Portugal, Scandinavia, and Luxembourg. Drum rolls… Malaysia will be launching Sonny Angel on 15th May 2014.

Let me tell you the uniqueness concept of buying Sonny Angel. It is full of excitement and anticipation. Sonny Angels are sold in a blind box with no indication of which angel is within the box. Whilst the collector may choose any of the 8 Standard or Limited Edition version or series, there is no way of knowing if the targeted angel is within the box unless you purchase the whole 12 angel set.

The blind box concept is wrapped with the element of “surprise”, so the mystery of which angel the collectors will receive is revealed only upon opening the box and sealed foil wrapper.

As you know there may be “Secret Angels” and “Robby” hidden in random boxes, it is mandatory that the retailers sell the product in this blind box concept. There will be a coveted “Secret Angel” and “Robby” in every version or series. They are, however, very rare and command a high premium; and each version or series has a different “Secret Angel” and “Robby” of its own. Everytime Sonny Angel collectors will pray hard and wish for a “Secret Angel” or “Robby” before opening a box. Some collectors are willing to bid or pay way much higher price from another owner in order to get the “Secret Angels” and “Robby”.

Each Sonny Angel’s facial feature and headgear is artistically hand-painted thus the lively expression. Every eye line, lash, eye sparkle, smile and blush is not identical.  And each hairline and headgear perimeter may be slightly irregular, much like human make-up. Those factors make each Sonny Angel unique.

Presently, only in Malaysia, for every Sonny Angel purchased, RM1 is set aside for charity. This philosophy is in line with Sonny Angel’s and Sonny Angel Malaysia’s vision of caring and sharing with society, with the hope of bringing some cheer and happiness to our world. 

This 15^th May 2014 Sonny Angel will celebrates its 10th Anniversary Celebration, having evolved progressively in size, texture, color, quality and design, there is much to celebrate. Born on 15th May 2004, Sonny Angel is 10 years old in 2014. Spectacular Limited Edition Sonny Angels are created to commemorate the decade milestone, including a long-awaited Sonny Angel 10th Anniversary Complete Guide Book, which will list details of releases of all 21 series (304 designs) so far. Both new and veteran Sonny Angel collectors are waiting with bated breath for this exhaustively researched and full color must-have pictorial manual.

For more information about Sonny Angel Brings Happiness & Peace, please visit https://www.facebook.com/SonnyAngelMalaysia