Bright and sunny day as
L’OCCITANE made its visit to the Malaysian Association for the Blind (MAB)’s
Kinta Valley Center in Ipoh, Perak in conjunction with L’OCCITANE Malaysia’s
signature fundraising campaign, where they have been working together with MAB
to raise funds to improve the lives of the visually-impaired in Malaysia.
2014 marks the 5th year
of L’OCCITANE Malaysia’s support towards MAB. Since 2009, L’OCCITANE has been
working closely with MAB, staying true to the essence of the brand’s global
charity foundation, L’OCCITANE Foundation, which is dedicated to fighting
avoidable blindness in developing countries. More than 300 million people in
the world are blind or visually-impaired, but in fact a staggering 80% of
blindness is avoidable.
Over the previous years,
L’OCCITANE Malaysia has successfully raised over RM166,258 on behalf of MAB.
This year, the charity fundraising drive was held from November 2013 to
February 2014, where members of the public could purchase the limited-edition
collectible Pure Mini Shea Butter (RM33) to contribute their part. Thanks to
the dedication of the L’OCCITANE Malaysia retail team, a total of 1,250 pieces
of Pure Mini Shea Butter were sold, bringing the total amount of funds raised
to RM40,000; channeled to the two blind associations with RM20,000
respectively.
This year also marks a new beginning
for L’OCCITANE Malaysia as they have branched out their reach to help St.
Nicholas’ Home in Penang. Founded in 1926, St. Nicholas Home is a non-profit
and non-governmental organisation (NGO) dedicated to help blind and
visually-impaired residents.
For more information about L’OCCITANE Malaysia, please visit
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