Mitsubishi Electric Folio JX / BX Refrigerator Soft Launch

Mitsubishi Electric introduces it’s latest and most advanced Folio LED technology home refrigerator. Last week, I attended the Mitsubishi Electric Folio JX / BX Refrigerator Soft Launch to discover the secret of keep food fresh and delicious at the same time energy efficiency and ECO-friendly refrigerator. 

Mitsubishi Electric Folio JX / BX Refrigerator Soft Launch @ ALOFT Hotel KL Sentral

The cool soft launch was held ALOFT Hotel Kuala Lumpur Sentral. Mitsubishi Electric Sales Malaysia bringing Malaysian the Mitsubishi Electric Folio JX and BX Refrigerator that features the latest breakthrough design elements and sleek aesthetics to match every style of home décor.

Product presentation by Mitsubishi Electric Japan Representative

The representative from Mitsubishi Electric Japan gives a detailed product presentation. Mitsubishi Electric Folio JX and BX Refrigerator incorporate top notch features  with the most advanced Folio LED technology and convenience, it is ergonomically designed with fully utilized compartments, compact upright frost-free freezers with sliding drawers that minimize cool air loss and attractive multi drawers with separate compartments, freezer and vegetable drawer.

Mitsubishi Electric Folio JX and BX Refrigerator

The latest refrigerator is smart, stylishly designed. Plus Mitsubishi Electric has substantially increased capacity through the use of Smart Cube, a new slim heat-insulating structure walls and doors are thinner without compromising the heat insulation performance. This increases the capacity, save energy and keeping refrigerator slim and sleek. The Mitsubishi Electric Folio JX and BX Refrigerator comes in 2 colours, shiny brown and rose champagne. 

Mitsubishi Electric Folio JX and BX Refrigerator Product Demonstration

Then followed by the product demonstrations, through this session I get a better understanding and witness the comparison between normal refrigerator features and what Mitsubishi Electric refrigerator functions and innovations that can add the value to our everyday life. At the same time, without compromising fresh and clean technology, usability and quality thus focusing on energy saving and striving to continuously be environmentally friendly.

 

Some key features include:

• Vitamin Factory
• Automatic Ice Maker
• Soft Freezing
• Anti-Bacterial Deodorizer
• Auto Shelf
• Non-CFC Refrigerant
• Smart Cube, a New Slim Heat-Insulating Structure  

Mitsubishi Electric Folio JX Refrigerator

Mitsubishi Electric Folio BX Refrigerator

Of course with the new design and Smart Cube (New Slim Heat-Insulating Structure) there is more storage capacity and compartments that can shelved all the food and beverages neatly. Not only that it helps to save energy and ECO-friendly too.

Auto Shelf

The Auto Shelf can accommodate all our storing need. Its can fit in large items without any rearrangement. We can slight in and out to adjust the height and length. Plus still can utilize the upper area for storing smaller items. 

During the Soft Freezing demonstration, I witnessed that the even the frozen meat or fish that just take out from the Mitsubishi Electric Folio refrigerator can be cut, sliced and pulled apart easily without need much time to thaw. This helps to save time and very convenient when we want to cook something fast.    

Vitamin Factory feature for fruits and vegetables

The Vitamin Factory feature is the only refrigerator with LED sunlight that stmulates the food manufacturing process. It helps fruits and vegetables to retain their moisture content longer. Fruits and vegetables is maintains its nutritious and fresh.

After the product demonstration, we are can go up to the stage to check out and take a closer look at the new refrigerator and also try out the features and test the product demo too. 

Mitsubishi Electric Folio JX and BX Refrigerator

 

Overall Mitsubishi Electric Folio JX and BX Refrigerator comes with the cool features and latest Folio LED technology that enhances and compliments our lifestyle. It allows bigger capacity and storage, ensure the freshness and nutritious, convenience, energy saving and ECO-friendly. 

You also can check out my previous post about Mitsubishi Electric Refrigerator:

• Mitsubishi Electric L4 Grande Refrigerator, First French Door Fridge