Lingham’s Chilli Sauce Convoy Campaign Launch

Lingham’s Chilli Sauce Convoy Launch
How many cars with number plate 1908?

What is your first experience with Lingham’s Chilli Sauce?

Lingham's Chilli Sauce Garlic, Ginger and Original, which one do you like?

Mine, hmmm… as far as I can recall was when my dad took me to eat hainanese chicken chop. I think that time I was only standard 1 (yah about 7 years old). My dad usually don’t like brown sauce, so he will eat with Lingham’s Chilli Sauce and I followed him. That day, I think I spilled chilli sauce on my school uniform and was scolded by mom arghhh…

Mei Sze, the emceeing this event

Mr. Yeoh Jin Beng, Managing Director, Lingham & son (M) Sdn Bhd
launched the Lingham's Convoy at Publika, Kuala Lumpur

Mr. Yeoh Jin Beng, Managing Director, Lingham & son (M) Sdn Bhd

posing with the newly launched Lingham's Convoy cars

Today, 04^th June 2013, Lingham’s Chilli Sauce Convoy Campaign was launch at Publika, Solaris Dutamas. This latest convoy campaign to increase the brand awareness and recognition. These 7 branded cars will travel nationwide to spread the awareness of its brand and engage the public, all painted in Lingham’s trademark colour, bright yellow together with logo. These 7 cars are part of 24 cars that Lingham’s will deploy in Malaysia to spread its brand awareness this year.

Do you know that Lingham’s Chilli Sauce has more than 100 years of heritage. Lingham's was born in 1908. The business was started by an Indian national of the same name in Penang. The business was later sold to a Chinese family in 1945 after the Second World War and after a number of changes, the present company Lingham & Sons (Malaysia) Sdn Bhd was incorporated in 1971.

Thai Mango Salad with Lingham's Chilla Sauce ~ yums

However, the exquisite flavour of Lingham’s Chilli Sauce traditional recipe remained unchanged since 1908. Lingham’s Chilli Sauce using all natural ingredients such as of red chilli, sugar, vinegar and salt with absolutely no preservatives, artificial flavouring, colouring and starch. There are the six variants of Lingham’s Chilli Sauce; Original, Garlic, Ginger, Ginger Garlic, Thai and Sri Racha. Oh, by the way in United States, Lingham’s Chilli Sauce is known as Lingham’s Hot Sauce. Lingham’s Chilli Sauce is the world’s finest multi-use condiment. The chilli sauce is now a common household name in Malaysia and over 20 countries it is exported to.

The Lingham’s Convoy will drive the heavy traffic area in various states in Malaysia and also looking forward to convoy to neighbouring countries such as Singapore and Thailand. There will be contests on Lingham’s Chilli Sauce Facebook page beginning of this month.