Texas Chicken Opens First Restaurant in Malaysia

Texas Chicken is now available in Malaysia. Recently, Texas Chicken has opened its first restaurant on 31st January 2013 in Malaysia located in AEON Bukit Tinggi Shopping Centre, with a seating capacity of approximately 70 guests. The restaurant is fitted with state-of-the-art kitchen equipment and a new digital menu board display system to enhance the in-restaurant experience of Texas Chicken guests. The digital menu boards allow customers to easily see the menu and allows the restaurant to quickly update the display using the drag and drop signage builder. Today's fast food menu boards are more durable and can be remotely programmed.

(L-R) Mr. Amarpal Sandhu, Dato' Kamal YP Tan, Dato' Jaya JB Tan, Chairman of Etika International Holdings; Mr. Jim Hyatt, CEO of Texas Chicken & Mr. Ng Su Onn

Texas Chicken® differentiates from its competitors in the care and attention given to ingredient sourcing, quality control and preparation of fresh food:-

Direct imports from USA suppliers – Spices and seasoning for Texas’ great tasting chicken, and ingredients for the signature sides (i.e. Honey-butter Biscuits) are imported directly from USA. Thus, ensuring that guests who visit Texas Malaysia restaurants enjoy the same great taste created 60 years ago by the founder – Mr. George W. Church Sr.

Fresh Chicken, Fresh Preparation – To guarantee the delectable, refreshing taste only available from using the freshest ingredients, the Original and Spicy Chicken are made with chicken which is freshly procured from local farms. All day long, Texas Chicken®’s cooks marinate and prepare fresh batches of chicken in the restaurants.

Truly Juicy & Crunchy Chicken – A result of Texas Chicken®’s exclusive cooking technique that merges the art and science of creating mouth-watering chicken, and delivered to guests in every Texas Chicken® restaurant through stringent training and QA programs.

Big Pieces, Greater Value – With Texas Chicken®’s signature 8-piece cut, Malaysia guests can now enjoy bigger, more sumptuous chicken portions at greater value.

Signature Spicy Taste (For Spicy Chicken Only) – Made from a proprietary recipe which includes a perfect blend of 5 types of Chili Peppers, each piece of Spicy Chicken is marinated overnight and freshly hand-breaded and battered in restaurants.